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Direct-to-consumer brands came into their own in 2019. Here are the trends that marked their evolution from challengers into viable businesses.

Direct-to-consumer companies matured in 2019, moving from short-term goals like consumer acquisition to long-term objectives like profitability. In the process, many of them started using traditional advertising like TV and set up their own content studios. They also made inroads into physical retail. At the same time, legacy brands including […]
Direct-to-consumer brands came into their own in 2019. Here are the trends that marked their evolution from challengers into viable businesses.