News

Facebook cracks down on Trump

Hi! Welcome to the Insider Advertising daily for January 8. I’m Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this newsletter in your inbox every weekday. Send me feedback or tips at [email protected] Today’s news: Facebook suspends Trump, Shopify removes Trump stores, and investors pick […]
Facebook cracks down on Trump
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How The Lobby built a ‘QVC meets TikTok’ shopping marketplace by merging influencers and trendy DTC brands with video e-commerce

The Lobby, an online marketplace where influencers post shoppable videos reviewing clothing and accessories, made its national debut on Tuesday. Founder Abigail Holtz described The Lobby as “QVC meets TikTok,” with a particular focus on buzzy direct-to-consumer brands, including Solid and Striped, Girlfriend Collective, and Lunya. “Immediately we knew we […]
How The Lobby built a ‘QVC meets TikTok’ shopping marketplace by merging influencers and trendy DTC brands with video e-commerce
News

This Fertility DTC is teaming up with Walmart to revamp the ‘family planning’ aisle and make affordable fertility tests part of mainstream wellness

Modern Fertility, a direct-to-consumer hormone, pregnancy, and ovulation test company will now sell its pregnancy and ovulation tests at 1,600 walmarts across the US and on Walmart.com. Modern Fertility founder Afton Vechery said that partnering with Walmart will enable the startup to move forward its mission of true accessibility for […]
This Fertility DTC is teaming up with Walmart to revamp the ‘family planning’ aisle and make affordable fertility tests part of mainstream wellness
News

2 sisters launched their dream business during the pandemic despite warnings. Now, the company’s buzzy cooking kits have sold out 3 times, with 2,000-customer wait lists.

Sisters Vanessa and Kim Pham founded Omsom to “give the middle finger” to the model minority stereotype. The sisters started selling their chef-designed meal starter kits in May, after mentors advised them not to. Their first sampler kits of sauce and seasonings packets for Southeast Asian meals sold out within […]
2 sisters launched their dream business during the pandemic despite warnings. Now, the company’s buzzy cooking kits have sold out 3 times, with 2,000-customer wait lists.
News

Girl Scouts is launching a new cookie flavour inspired by French toast in 2021

On Tuesday, Girl Scouts of America announced a new cookie flavour: the Toast-Yay! The Toast-Yay! is a toast-shaped, French toast-flavored cookie dipped in icing, and will be available come cookie season, which starts in January in most places. Girl Scouts will continue selling cookies online next year, both through its […]
Girl Scouts is launching a new cookie flavour inspired by French toast in 2021
News

Where ad agency giants like WPP and IPG are hiring

Hi! Welcome to the Insider Advertising daily for August 17. I’m Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this newsletter in your inbox every weekday. Send me feedback or tips at [email protected] Today’s news: Where ad agencies are hiring, Colgate gets into DTC toothbrushes, […]
Where ad agency giants like WPP and IPG are hiring
News

Brandless, the company that raised hundreds of millions from SoftBank to make brand-free products for millennials, is back. Its CEO reveals the company’s new strategy, and what it’s doing different this time around.

Brandless is back, but it has a new owner this time around. The startup that previously sold everything for $US3 abruptly shut down in February. The newest iteration is a partnership between Utah-based digital marketing exec Ryan Treft and Clarke Capital Partners. Visit Business Insider’s homepage for more stories. Brandless […]
Brandless, the company that raised hundreds of millions from SoftBank to make brand-free products for millennials, is back. Its CEO reveals the company’s new strategy, and what it’s doing different this time around.
News

Dispensed: Pharma’s plan to go beyond drugs, erectile dysfunction medications for young men, and what privacy you have when you take a genetics test

Hello, The healthcare team is waiting in eager anticipation to see what drama unfolds next week at the Congressional hearing between drugmakers and lawmakers about drug prices. But in the meantime, it’s been fascinating to follow along with what the Food and Drug Administration’s been saying about all those “young […]
Dispensed: Pharma’s plan to go beyond drugs, erectile dysfunction medications for young men, and what privacy you have when you take a genetics test
News

A buzzy startup is shaking up men’s health by prescribing generic Viagra online. But a move to relax guidelines has raised concerns among some of its doctor partners.

The trendy men’s-health startup Hims sells generic Viagra and other prescription medications online. Splashy ad campaigns have propelled the San Francisco-based company to prominence and toward a $US1 billion valuation. But a Hims-led effort to expand the number of online patients whom doctors could treat with generic Viagra has sparked […]
A buzzy startup is shaking up men’s health by prescribing generic Viagra online. But a move to relax guidelines has raised concerns among some of its doctor partners.