Ad agency DraftFCB is here to stay.
[credit provider=”Wikimedia, CC” url=”http://en.wikipedia.org/wiki/File:Oceanic_Whitetip_Shark.png”] A 5-foot-long white-tipped shark died after it was placed into an above-ground backyard pool in Van Nuys, California, during a commercial shoot for Kmart, the LA Times reported.White-tip sharks are on the list of threatened species due to a decline in population following the popularity of […]
Taco Bell pulled a new commercial that mocks vegetable eaters after advocate groups complained that it sent the wrong message.
[credit provider=”Screengrab from mmwwaa100 on YouTube” url=”http://www.youtube.com/watch?v=m9ZaAkYEES8″] Good morning, AdLand. Here’s what you need to know today:Reebok brought back DDB as its agency of record, dumping McGarryBowen. This has actually happened before as McGarryBowen did Reebok’s creative between 2004 and 2009; then DDB took over; then Reebok gave creative duties […]
Taco Bell is shelling out the big bucks to appear in the 2013 Super Bowl.When CBS announced that all of its coveted SB spots were sold out, CEO Les Moonves revealed that some companies spent more than $4 million on a 30-second time slot (although the average was closer to […]
[credit provider=”IPG”] Nick Brien was “surprised and angry when he was told yesterday that his tenure was ending immediately” as CEO of McCann, according to Adweek, which perhaps explains why Interpublic Group CEO Michael Roth’s decision to fire him was the right one. If Adweek’s unnamed source is telling the […]
DraftFCB has won plaudits as the lead creative shop for Oreo (it did the rainbow gay pride Oreo that went viral in June), but the agency is being forced to compete to create the cookie’s Super Bowl spot. And it’s up against none other than Wieden + Kennedy, the shop that […]
[credit provider=”JulieRoehm.com” url=”http://juliearoehm.com/?page_id=2″] Thus far, the Department of Justice probe into whether Walmart paid bribes in Mexico to expand its operations there is focusing on violations of the Foreign Corrupt Practices Act. As the name of the law suggests, it covers alleged crimes committed by American companies in foreign countries.But […]
[credit provider=”MillerCoors”] MillerCoors fired ad agency DraftFCB from its Coors Light brand just four months after Coors Light sales overtook Budweiser to claim the No. 2 best-selling spot in the U.S.Coors Light sales grew 0.8 per cent, to 18.3 million barrels in 2011, while Budweiser sales declined 4.6 per cent […]
[credit provider=”Betty Braun / Flickr”] Industry insiders thumbing through Ad Age’s 2012 Agency Report, which ranks agencies by revenue size, might do a spit-take with their coffee when they see the name of the largest agency in the U.S.It’s Epsilon, a consulting, marketing data, and technology shop.
[credit provider=”Miller Coors”] Miller Lite has launched a “punch top can” version of its beer, which allows drinkers to shotgun the brew more easily. The easily-perforated top creates a hole where air can flow into the can as beer flows out into your mouth.The new launch will almost certainly invite […]
[credit provider=”Cheeming Boey” url=”http://iamboey.com/”] The marketing team at Sharpie, the pen company, must have dropped to its knees in gratitude when it discovered Cheeming Boey, a Malaysian-born, California-based artist whose oeuvre consists of incredibly detailed, circular line drawings on disposable coffee cups.He uses a Sharpie.
[credit provider=”DraftFCB, with permission” url=”http://www.flickr.com/photos/draftfcb/”] With roughly 800 employees, the second-largest ad agency in Chicago is DraftFCB. (Leo Burnett is probably the largest). Take the tour > DraftFCB has had its ups and downs recently. It lost the massive S.C. Johnson account, worth $350 million in billings, last year (after […]