News

Direct-to-consumer companies are sticking with Facebook

Hello! Welcome to the Advertising & Media Insider newsletter, your weekly industry news roundup. I’m Lucia Moses, deputy editor. You can always sign up for this newsletter here. Still Facebook friends Well, while big-name brands like Coke and Patagonia are jumping on the Facebook boycott bandwagon, there’s one group of […]
Direct-to-consumer companies are sticking with Facebook
News

Inside Tecovas, the ‘Warby Parker of cowboy boots’ that just raised $15 million as its $300 boots continue to take the multibillion-dollar boot industry by its horns

Tecovas is a direct-to-consumer cowboy boot retailer that also has brick-and-mortar stores in Austin, Texas. The startup has earned comparisons to direct brands like Warby Parker and Glossier for its lower price points and online offerings. It just raised $US15 million in new equity funding as the company continues to […]
Inside Tecovas, the ‘Warby Parker of cowboy boots’ that just raised $15 million as its $300 boots continue to take the multibillion-dollar boot industry by its horns
News

Walmart’s ad execs to know, hot DTC companies, iHeartMedia breaks hearts

Hello! Walmart fascinates us because of all the big retailers, it seems to have the best shot at challenging Amazon’s ad business. Advertisers want an alternative to Amazon, which is now the third-largest digital-advertising company behind Google and Facebook. Walmart has physical stores and the sales data they generate that […]
Walmart’s ad execs to know, hot DTC companies, iHeartMedia breaks hearts
News

Direct-to-consumer brands came into their own in 2019. Here are the trends that marked their evolution from challengers into viable businesses.

Direct-to-consumer companies matured in 2019, moving from short-term goals like consumer acquisition to long-term objectives like profitability. In the process, many of them started using traditional advertising like TV and set up their own content studios. They also made inroads into physical retail. At the same time, legacy brands including […]
Direct-to-consumer brands came into their own in 2019. Here are the trends that marked their evolution from challengers into viable businesses.
News

I shopped at Forum, a ‘smart’ store that tracks customers’ every move, and I’m convinced the technology it uses will transform retail

As online shopping and Instagram continue to transform the way Americans shop, the role of physical retail spaces is changing. B8ta, an experiential retail platform that previously focused on electronics, opened its first apparel and lifestyle “smart” store, Forum, in Los Angeles. I visited Forum and saw how its display […]
I shopped at Forum, a ‘smart’ store that tracks customers’ every move, and I’m convinced the technology it uses will transform retail
News

Teeth-straightening startup SmileDirectClub just tumbled in its stock market debut

The digital health company SmileDirectClub started trading on Thursday under the ticker SDC. The stock tumbled 27%, closing below $US17 after SmileDirectClub priced its shares at $US23 apiece on Wednesday night. SmileDirectClub was valued at $US6.4 billion after its first day of trading. SmileDirectClub’s offering is part of a wave […]
Teeth-straightening startup SmileDirectClub just tumbled in its stock market debut
News

Nanigans hangs a for-sale sign, Viacom joins CBS, Facebook preps its news tab

Hello! Welcome to the Advertising and Media Insider newsletter. First, a scoop: Senior reporter Lauren Johnson wrote that Nanigans, an early Facebook marketing partner, is seeking a buyer for part of its business, an apparent casualty of Facebook’s pivot to privacy. Ad industry insiders say one of Facebook’s oldest and […]
Nanigans hangs a for-sale sign, Viacom joins CBS, Facebook preps its news tab
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