Carrier billing has a special relevance in places with low credit card penetration.
Carrier billing offers one of the lowest friction ways to pay on mobile.
Emerging markets like India are creating a major opportunity for carrier billing payments.
Carrier billing is no longer just for buying ring tones. It's being updated for the mobile Internet age.
Carrier billing is an easy way to pay for app content, and works in markets where credit card penetration is low.