Tagged With Digital Advertising

Angst at Cannes, P&G embraces cause marketing, and Gary Vaynerchuk vs. the holding companies


Netflix could be hit with special tax as Australia prepares to tackle digital giants including Facebook and Google


The most innovative CMOs, streaming's winners and losers, emotional-based ad targeting



The news industry is joining the attack against big tech companies like Google and Facebook


Facebook reportedly blocks ads for vaginal dryness treatments while allowing those for erectile dysfunction medications


Amazon will survive the HQ2 fiasco. Its bigger problem is winning over reluctant advertisers



Most Facebook users don't know that the site uses their interests for targeted ads, a new Pew survey says


Google's plan to block certain ads in Chrome is making ad executives nervous and fuelling conspiracy talk


The advertising industry has been living a lie


Galore, the US publishing company focused on 16- to 24-year-old women, has flipped media's business model


The co-founder of digital ad company Undertone is stepping down


Google agrees to let a third party audit its ad metrics



Google's former top sales guy says everyone is afraid of Google and Facebook


IBM just bought its third digital agency this week and now has a massive 10,000-employee unit


Almost a quarter of Unilever's $8 billion ad budget is now spent on digital


The online ad industry made a huge mistake 20 years ago that's still costing it dearly today



The chief digital officer of WPP's GroupM tells us why his company just acquired Google's digital media agency Essence


Internet advertising does work -- here are 9 of the most effective campaigns of this year to prove it


THE PROGRAMMATIC-ADVERTISING REPORT: Mobile, video, and real-time bidding drive growth in programmatic


Mobile video advertising is growing three times as fast as spending on desktop video