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How New York’s iconic Katz’s Deli mastered nostalgia to maintain its cult following for 132 years — and get away with a $23 pastrami sandwich

New York’s iconic Katz’s Deli hasn’t changed much since opening its doors in 1888. Current owner Jake Dell, whose grandfather took over the business in 1988, says leaning into New York Jewish, Kosher-style culinary nostalgia is the secret to its long-lasting legacy. But pastrami sandwiches and matzoh ball soup aren’t […]
How New York’s iconic Katz’s Deli mastered nostalgia to maintain its cult following for 132 years — and get away with a $23 pastrami sandwich