News

Gyms are capitalising on the death of fashion

It’s no secret that consumers, especially younger ones, are more likely to spend money on experiences than clothing these days. So what’s a startup selling high-end sportswear to do? Follow the money. Equinox, a luxury gym brand with a high monthly price tag to match, has begun entering into partnerships […]
Gyms are capitalising on the death of fashion
News

RETAIL CEO: This is why fashion brands are losing the battle to athleisure

Fashion is dying, and athleisure is thriving in its place. The reason for that is simple. Sports and athletic companies care much more about the consumer experience, according to Patrik Nilsson, the CEO of fashion brand Gant. And that’s exactly why they’re winning. “I believe that the sporting goods industry […]
RETAIL CEO: This is why fashion brands are losing the battle to athleisure
News

An iconic fashion industry staple could be in grave danger

The fashion show may soon be a thing of the past. In a world where bottom lines are shrinking and fashion brands are losing market share to activewear companies like Nike and Lululemon, fashion shows are increasingly being seen as an unnecessary expense. In 2016, the Atlantic provocatively asked: “Is […]
An iconic fashion industry staple could be in grave danger