DDB’s Wendy Clark said old-style advertising may be dead, but the medium has to evolve. Advertising today needs to adapt to be wherever consumers are, she said. Clark said focusing on building bespoke approaches for clients is the best way for agencies to survive. At a time when people are […]
The ad industry is in the midst of a major shakeup, and Wendy Clark – DDB’s first female global CEO – is an industry veteran breathing new life into dated models. She started her career in an entry-level receptionist role at an agency and worked her way through the ranks, […]
That was DDB...
Wendy Clark is, by her own admission, a...
Good morning, AdLand. Here’s what you need to know today: The Belgian advertising agency Happiness Brussels is trying to turn the tables on the U.S. National Security Agency as part of a worldwide day of protest of the agency’s surveillance practices. As part of “The Day We Fight Back,” Happiness […]
Ah, the great American tradition of Black Friday, where packs of people fight over televisions, computers, clothes, and everything in between, marked at the lowest prices of the year. It brings many stores such a huge amount of business that Canadian retailers began adopting the practice not too long ago, […]
McDonald’s is having a crisis. Its sales are flat, Millennials are choosing Starbucks and Chipotle instead, and the company wants to shake up its advertising — again. All that puts a whole lot of pressure on the McRib, the fans-only mystery-meat sandwich which McDonald’s traditionally rolls out in Q4. After […]
The sequel to #FirstWorldProblems.
[credit provider=”YouTube Screengrab” url=”https://www.youtube.com/watch?v=mqDAWSd3H9A”] Bob Levenson was considered by his peers as one of the best ever advertising copywriters, if not the best, one of the original “Mad Men” who launched the creative revolution on Manhattan’s Madison Avenue in the 1960s and tossed conventional ideas out of the window. During […]
[credit provider=”DDB”] McDonald’s has a problem with Christmas, and the holidays generally. It’s not that McD’s is against the festive season. Rather, it’s that McDonald’s can’t really compete against the giant turkey and ham dinners that bookend the final month of the year.So McDonald’s must engage in some clever counter-programing, […]
[credit provider=”DDB”] DDB New York chief creative officer Matt Eastwood is the man behind the WaterIsLife video of Haitians sarcastically reading tweets posted with the “#FirstWorldProblems” hashtag (video below). The campaign gathered pace over the weekend — it’s now received more than 600,000 views since Oct. 3.The intention of the ad […]
[credit provider=”WaterIsLife”] Late Friday, I posted a video of Haitians reading tweets tagged with “#FirstWorldProblems” because the imagery and the words — real people trapped in Third World poverty recounting the inanities of life in the richest country on the planet — struck me as a particularly original device for […]
[credit provider=”Screengrab The Onion” url=”http://www.theonion.com/articles/OK-gene-lets-just-get-through-this-marketing-exe,29602/?ref=auto”] The Onion posted a satirical article about a suicidal — albeit fictional — DDB employee yesterday that, given two recent tragedies in the agency world, one of which involved an actual suicide at DDB, didn’t quite strike the funny bone.We get it — The Onion […]
Ad agency holding company Omnicom had a ho-hum 2011—revenue and net income were up and the stock barely moved—but that wasn’t reflected in CEO John Wren’s compensation. He got a 43 per cent pay raise, to $15.4 million, according to an SEC filing. The company justified this by pointing to […]