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Omnicom’s DDB looks to a data-driven future with new leadership

Hello! Welcome to the Advertising Insider daily for July 23. Lucia Moses here, filling in again for Lauren Johnson. Sign up for this newsletter here. Today: DDB names new leadership, Snap investigates racism and sexism charges, and Amazon is expanding abroad. Omnicom ad agency DDB names new global and North […]
Omnicom’s DDB looks to a data-driven future with new leadership
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What you need to know in advertising today

Charter Communications chief executive Tom Rutledge will look to buy more cable assets if they become available. “If there were assets for sale that we could do more of, we would do that,” Rutledge said at the UBS Global Media & Communications Conference. “We’ve been buying a lot of our […]
What you need to know in advertising today
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This Belgian Ad Agency Is Trying To Turn The Tables On The NSA [THE BRIEF]

Good morning, AdLand. Here’s what you need to know today: The Belgian advertising agency Happiness Brussels is trying to turn the tables on the U.S. National Security Agency as part of a worldwide day of protest of the agency’s surveillance practices. As part of “The Day We Fight Back,” Happiness […]
This Belgian Ad Agency Is Trying To Turn The Tables On The NSA [THE BRIEF]
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Why Some Stores In Canada Are Advertising HIGHER Prices Today

Ah, the great American tradition of Black Friday, where packs of people fight over televisions, computers, clothes, and everything in between, marked at the lowest prices of the year. It brings many stores such a huge amount of business that Canadian retailers began adopting the practice not too long ago, […]
Why Some Stores In Canada Are Advertising HIGHER Prices Today
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With Sales Stagnant, McDonald’s Q4 Hinges On The Return Of The McRib

McDonald’s is having a crisis. Its sales are flat, Millennials are choosing Starbucks and Chipotle instead, and the company wants to shake up its advertising — again. All that puts a whole lot of pressure on the McRib, the fans-only mystery-meat sandwich which McDonald’s traditionally rolls out in Q4. After […]
With Sales Stagnant, McDonald’s Q4 Hinges On The Return Of The McRib
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An Ad Exec Who Inspired ‘Mad Men’ Has Died

[credit provider=”YouTube Screengrab” url=”https://www.youtube.com/watch?v=mqDAWSd3H9A”] Bob Levenson was considered by his peers as one of the best ever advertising copywriters, if not the best, one of the original “Mad Men” who launched the creative revolution on Manhattan’s Madison Avenue in the 1960s and tossed conventional ideas out of the window. During […]
An Ad Exec Who Inspired ‘Mad Men’ Has Died
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McDonald’s Top Ad Man Explains Why The McRib Keeps Getting Yanked From The Menu

[credit provider=”DDB”] McDonald’s has a problem with Christmas, and the holidays generally. It’s not that McD’s is against the festive season. Rather, it’s that McDonald’s can’t really compete against the giant turkey and ham dinners that bookend the final month of the year.So McDonald’s must engage in some clever counter-programing, […]
McDonald’s Top Ad Man Explains Why The McRib Keeps Getting Yanked From The Menu
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Meet The Man Behind The Video Of Haitians Reading ‘#FirstWorldProblems’ Tweets

[credit provider=”DDB”] DDB New York chief creative officer Matt Eastwood is the man behind the WaterIsLife video of Haitians sarcastically reading tweets posted with the “#FirstWorldProblems” hashtag (video below). The campaign gathered pace over the weekend — it’s now received more than 600,000 views since Oct. 3.The intention of the ad […]
Meet The Man Behind The Video Of Haitians Reading ‘#FirstWorldProblems’ Tweets
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Why The Onion’s Post On A Suicidal DDB Employee Was In Really Poor Taste

[credit provider=”Screengrab The Onion” url=”http://www.theonion.com/articles/OK-gene-lets-just-get-through-this-marketing-exe,29602/?ref=auto”] The Onion posted a satirical article about a suicidal — albeit fictional — DDB employee yesterday that, given two recent tragedies in the agency world, one of which involved an actual suicide at DDB, didn’t quite strike the funny bone.We get it — The Onion […]
Why The Onion’s Post On A Suicidal DDB Employee Was In Really Poor Taste