Soccer club Manchester City has partnered with Sony to forge into the virtual world and draw in fans.
Decentraland said Monday that its four-day metaverse festival would be back again next year, but "bigger and better".
Shiba inu rallied 20% on Tuesday, bucking a wider crypto sell-off, after Kraken listed the coin the previous day.
Bitcoin recovered from Friday's steep sell-off, rising around 5% and lifting other cryptocurrencies, including the little-known token 'omicron'.
Sam Bankman-Fried, the founder of the FTX exchange, spoke about what type of cryptocurrencies he believed could best survive a bear market.
"We were so blindsided by it," Charles Hoskison, Cardano founder, said in a Twitter broadcast earlier this week.
Plots of virtual land are now selling for millions of dollars in the metaverse as investors snap up digital real estate.
Italy's SSC Napoli said on Tuesday it had partnered up with floki inu, which has also sealed deals with Spain's Cadiz and India's Kerala Blasters.
Crypto tokens linked to the burgeoning metaverse have surged in latest week, while traditional coins have lagged.
The family of Lord of the Rings author JRR Tolkein have succeeded in shutting down a "ring trilogy-themed" crypto token.
The Winklevosses plan to build "a Gemini experience in different metaverses," they told Forbes on Thursday.
The cryptocurrency market has lost $500 billion in value in the week since bitcoin hit an all-time high, as investors have cashed in on recent gains.
The avalanche token has gained 25% in a week, after Ava Labs secured a blockchain development deal with "Big Four" accountant Deloitte.
London's transport authority is tightening its rules on crypto ads after a campaign for an unregulated meme token sparked concerns.
The SkyBridge Capital boss said he believed gold would eventually be overtaken by bitcoin as an inflation hedge.
Asset manager VanEck's bitcoin-futures exchange-traded fund will start trading on Cboe's exchange with the ticker symbol XBTF.
Shark Tank's Kevin O'leary told a Reddit Talk session his crypto holdings now made up 10% of his portfolio.