Strategy

Emma Studies on being Australia’s top studygrammer and creating content as a side hustle to pay her way through uni

Emma Studies in an Australian studygrammer who creates content of her hyper-organised, colourful stationary and organisation systems. Emma has more than half a million followers across Instagram, Tumblr, Pinterest, Tumblr and also runs an active Facebook group with more than 5,500 members. As part of Business Insider Australia’s Under The […]
Emma Studies on being Australia’s top studygrammer and creating content as a side hustle to pay her way through uni
Lifestyle

‘We all want the inside scoop’: Australian influencer ‘tea’ accounts are sharing gossip, scandals and a critical perspective on a new generation of celebrity

News and gossip about Australian influencers is meticulously documented by social media users running ‘tea’ accounts. The accounts combine aggregated content from creators with audience submitted content to provide their audience with unfiltered perspectives on the creators they follow. People running tea accounts say their purpose is to encourage serious […]
‘We all want the inside scoop’: Australian influencer ‘tea’ accounts are sharing gossip, scandals and a critical perspective on a new generation of celebrity
Strategy

Nawai Sari on what it’s like to be a top Australian fashion influencer and why Instagram and TikTok users want to see more diverse creators

Nawal Sari is a young Muslim Australian creator with more than 300,000 followers across Instagram and TikTok. Sari posts fashion and beauty content that she says is “redefining modest fashion” . As part of Business Insider Australia’s ‘Under The Influence’ series, Sari spoke about using social media to grow an […]
Nawai Sari on what it’s like to be a top Australian fashion influencer and why Instagram and TikTok users want to see more diverse creators
News

11 brands and companies you didn’t realise were owned by celebrities

Some of your favourite websites, clothing brands, and beauty lines have famous names behind them. Flower Beauty is a cosmetic line from actress Drew Barrymore Snoop Dogg and Jared Leto are partial owners of Reddit. Visit Insider’s homepage for more stories. Although a number of brands, like Kylie Jenner’s Kylie […]
11 brands and companies you didn’t realise were owned by celebrities