Strategy

26 of the most epic product fails in American history

Launching a new product is no easy feat – even major companies have unexpected flops. Less than 3% of new consumer packaged goods exceed first-year sales of $50 million, according to Joan Schneider and Julie Hall, coauthors of “The New Launch Plan.” Microsoft’s Zune failed to compete with the iPod, […]
26 of the most epic product fails in American history