Tech

ContextWeb’s ADSDAQ Exchange Hits 65 Million Uniques in June

ContextWeb’s two-month-old ad exchange is on fire, now reaching 1/3 of the U.S. Internet audience, reports MediaPost.  ADSDAQ is reportedly the only ad exchange that offers bid-pricing on premium inventory, not just remnant, and CEO Anand Subramanian cites the exchange’s rapid growth as proof of concept.  The New York-based ContextWeb […]
Tech

Jay Sears, SVP of ContextWeb, on AOL-Tacoda

Jay Sears: Before I begin, I want to know what part of the $275 million purchase price is a premium for the omnipresent embodiment of behavioural targeting, Tacoda Chairman and conference-rat Dave Morgan. Heck, I don’t even know the name of the guy who runs Revenue Science. 
Tech

Microsoft Buying Another Ad Co. WPP Group Next?

Steve Ballmer says he is “hell-bent” on making the ad thing work, and he’s putting his money where his mouth is. Todd Bishop of SeattlePI reports that Microsoft is now buying yet another ad exchange:
Tech

Ad Targeting Firm ContextWeb Raises $26 Million Fourth Round

New York-based ad targeting firm ContextWeb raised $26 million of a planned $30 million fourth round of funding, the company said, confirming a report in PE Hub. Investor Growth Capital led the round and was joined by returning investors Draper Fisher Jurvetson, DFJ Gotham Ventures and Updata Ventures. Savvian Advisors […]
Ad Targeting Firm ContextWeb Raises $26 Million Fourth Round