Strategy

There’s a growing appetite for competitive eating contests — and it’s become a valuable marketing tool for brands and cities

https://www.facebook.com/plugins/video.php Competitive eaters like Joey Chestnut make a living devouring food on the Major League Eating circuit. Chestnut is legendary for his victories at the annual Nathan’s Hot Dog Eating Contest, and he recently won the shrimp cocktail eating title in Indianapolis for the seventh straight year. The competition is […]
There’s a growing appetite for competitive eating contests — and it’s become a valuable marketing tool for brands and cities