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How Jay-Z and Diddy used their fame to make millions in the spirit industry

Zack O’Malley Greenburg discusses how hip-hop moguls Jay-Z and Diddy leveraged their fame to create million-dollar brands. Greenburg is the author of “3 Kings: Diddy, Dr. Dre, Jay-Z, and Hip-Hop’s Multibillion-Dollar Rise.” Jay-Z launched Armand de Brignac and Diddy has a deal with Diageo’s Ciroc vodka. Visit the Business section […]
How Jay-Z and Diddy used their fame to make millions in the spirit industry