Tech

The Cambridge Analytica whistleblower denied claims that micro-targeting doesn’t actually work — and said they did it 10 times better than rivals

Chris Wylie described to a London audience how Cambridge Analytica’s “insanely” effective operations targeted voters. He said that programs associated with their work had conversion rates as high as 10%, more than 10 times greater than comparable efforts. It comes after Wylie’s work was derided by US political operatives who […]
The Cambridge Analytica whistleblower denied claims that micro-targeting doesn’t actually work  —  and said they did it 10 times better than rivals
Tech

The #DeleteFacebook movement has reached a fever pitch, as former Facebook insiders turn on the company

Amid Facebook’s latest scandal, #DeleteFacebook is trending on Twitter. Brian Acton, the former Facebook executive who cofounded WhatsApp, added fuel to the already roaring fire on Tuesday night. “It is time. #deletefacebook,” he wrote. Pushback against the world’s largest social network, Facebook, is growing. The hashtag #DeleteFacebook is trending. Lawmakers […]
The #DeleteFacebook movement has reached a fever pitch, as former Facebook insiders turn on the company