News

IKEA Has Created An Augmented Reality catalogue—Here’s Today’s Ad Brief

[credit provider=”Flickr / WarmSleepy” url=”http://www.flickr.com/photos/[email protected]/5806099991/sizes/m/in/photostream/”] With the help of McCann Erickson, IKEA has created “a new kind of catalogue”—the kind of catalogue that uses augmented reality. Creativity reports that this is a huge, and somewhat risky, change for the furniture retailer. The catalogue’s readers, there is a circulation of 211, got test when the […]
IKEA Has Created An Augmented Reality catalogue—Here’s Today’s Ad Brief
Markets

REVEALED: Here’s What People Actually Buy From SkyMall

[credit provider=”BushLeagueTV on flickr” url=”http://www.flickr.com/photos/bushleague/2739237091/”] Those ridiculous catalogues stuffed in the back of every airline seat, which advertise Harry Potter wands, hair-restoring helmets and super ketchup, are actually a serious business.SkyMall is thought to exceed $100 million in annual sales, including its online business.
REVEALED: Here’s What People Actually Buy From SkyMall