In-flight catalogue SkyMall has filed for Chapter...
It was the top catalogue retailer in the States.
Now that's innovative.
Just look at those overalls.
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/5806099991/sizes/m/in/photostream/”] With the help of McCann Erickson, IKEA has created “a new kind of catalogue”—the kind of catalogue that uses augmented reality. Creativity reports that this is a huge, and somewhat risky, change for the furniture retailer. The catalogue’s readers, there is a circulation of 211, got test when the […]
[credit provider=”BushLeagueTV on flickr” url=”http://www.flickr.com/photos/bushleague/2739237091/”] Those ridiculous catalogues stuffed in the back of every airline seat, which advertise Harry Potter wands, hair-restoring helmets and super ketchup, are actually a serious business.SkyMall is thought to exceed $100 million in annual sales, including its online business.
Every few weeks, the Hammacher Schlemmer catalogue bestows a new, often ridiculous, invention upon the world: the dog dung vacuum, the deep frying portable grill, the hovercraft.The 164-year-old company claims to be the longest continuously published catalogue in the U.S. and has a circulation exceeding 30 million.
You’d think catalogue printers would’ve caught up to the digital age by now given that most print industries have made the leap from paper to screen.