News

Brandless, the company that raised hundreds of millions from SoftBank to make brand-free products for millennials, is back. Its CEO reveals the company’s new strategy, and what it’s doing different this time around.

Brandless is back, but it has a new owner this time around. The startup that previously sold everything for $US3 abruptly shut down in February. The newest iteration is a partnership between Utah-based digital marketing exec Ryan Treft and Clarke Capital Partners. Visit Business Insider’s homepage for more stories. Brandless […]
Brandless, the company that raised hundreds of millions from SoftBank to make brand-free products for millennials, is back. Its CEO reveals the company’s new strategy, and what it’s doing different this time around.
News

The SoftBank-backed company that sold everything for $3 is abruptly shutting down, refusing orders, and laying off employees

SoftBank-backed Brandless, which sold private-label household essentials for $US3 each, is shutting down. “Brandless set a new standard in the wellness and sustainable products industry, and while we weren’t able to compete competitively in today’s DTC market, I’m confident the next great brands of tomorrow will be built from this […]
The SoftBank-backed company that sold everything for $3 is abruptly shutting down, refusing orders, and laying off employees
News

Brandless execs reveal their plan to launch its products in thousands of stores across the country, starting with a deal with a ‘major retailer’

E-commerce business Brandless is exploring new territory in the brick-and-mortar world. The company is looking to put its products on the shelves of four to five national retailers. One “major retailer” has already signed on, according to CEO John Rittenhouse. Rittenhouse and chief merchant officer Jen Hagness said that the […]
Brandless execs reveal their plan to launch its products in thousands of stores across the country, starting with a deal with a ‘major retailer’
Tech

SoftBank hasn’t paid e-commerce startup Brandless $100 million of its investment, and there are conflicting stories about what’s going on, according to a report

In March, Tina Sharkey stepped down as CEO of Brandless, the direct-to-consumer retailer of “unbranded” household items. Brandless recently brought in former Walmart COO John Rittenhouse to replace Sharkey. New reporting from The Information reveals the move was partly a response to tension with the company’s largest investor SoftBank, which […]
SoftBank hasn’t paid e-commerce startup Brandless $100 million of its investment, and there are conflicting stories about what’s going on, according to a report