News

How to refresh your business’ branding for a virtual world, according to a senior product designer who led payroll company Justworks’ rebrand

Payroll and benefits platform Justworks recently launched a new look for its brand, including a fresh logo, updated colours, and an original typeface. The company’s senior product designer Chris Carbo explained how the company started the year-long process and gave his tips for other companies looking to freshen up their […]
How to refresh your business’ branding for a virtual world, according to a senior product designer who led payroll company Justworks’ rebrand
Lifestyle

Stella Artois is getting into the 5-star virtual hotel business, offering wake-up calls from Liev Schreiber, room service delivery from Eva Longoria, and fluffy branded robes

Belgian beer brand Stella Artois has launched a new, celeb-curted virtual hotel experience that brings the comforts of a five-star hotel to a few lucky guests at home. Called Hotel Artois @ Home, the experience includes a wake-up call from actor Liev Schreiber, branded robes delivered to guests’ doors, room […]
Stella Artois is getting into the 5-star virtual hotel business, offering wake-up calls from Liev Schreiber, room service delivery from Eva Longoria, and fluffy branded robes
Strategy

Inside the surreal Twitter world of Steak-umm, a frozen-meat company that’s become an unlikely crusader against coronavirus conspiracies — and a darling of the scientists looking for the cure

Steak-umm, a Pennsylvania-based frozen-steak company, has received an outpouring of attention over its tweets highlighting coronavirus misinformation. The brand has always had a distinctive voice, honed by social media manager Nathan Allebach. The scientific community has rallied around Steak-umm as a clear-headed voice for the masses. A branding expert notes […]
Inside the surreal Twitter world of Steak-umm, a frozen-meat company that’s become an unlikely crusader against coronavirus conspiracies — and a darling of the scientists looking for the cure
Strategy

Want to make your brand psychologically capturing? Try using the power of ritual.

Rituals are an overlooked trade secret to brand recognition. Successful rituals have three key components: They’re repeated and comfortable, they’re meaningful, and they’re unifying. Brands like Starbucks, Apple, and Bacardi have leveraged rituals to draw in and engage customers. Visit Business Insider’s homepage for more stories. Whether it’s tech or […]
Want to make your brand psychologically capturing? Try using the power of ritual.
Strategy

I’m a marketing expert with over 20 years of experience who partners with Fortune 100 companies. Here’s why I don’t recommend my clients become ‘craft’ brands.

Lee Hartley Carter is the president of maslansky + partners, a language strategy firm. She has over 20 years of experience in marketing and strategic communications and manages a diverse range of language strategy work for Fortune 100 and 500 companies, trade associations, and nonprofits. The following is an excerpt […]
I’m a marketing expert with over 20 years of experience who partners with Fortune 100 companies. Here’s why I don’t recommend my clients become ‘craft’ brands.