Tagged With Branding

Burger King's CMO explains why the chain's uniforms look like its most famous menu item


We asked a group of graphic-design experts to rate the 2020 presidential candidates' logos, and they were not impressed


The same thing I was bullied for in middle school became the foundation of my successful business



10 of the most controversial company rebrands


I name brands and companies for a living — here's what it takes to succeed as a 'professional namer'


Two entrepreneurs who appeared on 'Shark Tank' scored $100,000, but a piece of advice from one of the Sharks ended up being much more important



The 10 most trusted brands in Australia


Deloitte has worked out how much failing to recognise the importance of brand is costing business



Forget 'Make America Great Again' -- Wharton professor says Trump has been terrible for America's brand


This is the only way Australian tennis 'bad boy' Nick Kyrgios can save his career


Lincoln is taking on BMW, Audi, and Mercedes by pushing into new markets and ramping up exclusive services



Everyone is calling the new iPhone X the 'Ecks' even though Apple says it's pronounced '10'


The NSW premier has ordered globally famous brands such as the Sydney Opera House put a flower on their logo


11 millionaire entrepreneurs share the best investment they ever made


This US food chain was targeted by a dark parody account, so it ended up sending sandwiches and a puppy to the creator



Music superstars like The Weeknd are embracing the 'freemium' model to rule the future


Your online image is more important than ever -- here are 5 ways it can make or break you


How the business of being a pop star has drastically changed, according to the manager of teen sensation Shawn Mendes


SCOTT GALLOWAY on the biggest thing in tech in 2017: Amazon could eliminate the existence of brands with voice technology