Tagged With Branding

Johnson & Johnson will no longer sell skin-lightening products sold mainly in India, Middle East, and other parts of Asia


Inside the surreal Twitter world of Steak-umm, a frozen-meat company that's become an unlikely crusader against coronavirus conspiracies — and a darling of the scientists looking for the cure


Want to make your brand psychologically capturing? Try using the power of ritual.



I'm a marketing expert with over 20 years of experience who partners with Fortune 100 companies. Here's why I don't recommend my clients become 'craft' brands.



WeWork paid its own CEO $5.9 million to use the name 'We,' but now he's giving it back after the deal was criticised



For the first time in a decade, the latest version of Android isn't named after a dessert


Burger King's CMO explains why the chain's uniforms look like its most famous menu item


We asked a group of graphic-design experts to rate the 2020 presidential candidates' logos, and they were not impressed


The same thing I was bullied for in middle school became the foundation of my successful business


10 of the most controversial company rebrands


I name brands and companies for a living — here's what it takes to succeed as a 'professional namer'



Two entrepreneurs who appeared on 'Shark Tank' scored $100,000, but a piece of advice from one of the Sharks ended up being much more important


The 10 most trusted brands in Australia


Deloitte has worked out how much failing to recognise the importance of brand is costing business




Forget 'Make America Great Again' -- Wharton professor says Trump has been terrible for America's brand


This is the only way Australian tennis 'bad boy' Nick Kyrgios can save his career


Lincoln is taking on BMW, Audi, and Mercedes by pushing into new markets and ramping up exclusive services


Everyone is calling the new iPhone X the 'Ecks' even though Apple says it's pronounced '10'