Tagged With Branding

Burger King's CMO explains why the chain's uniforms look like its most famous menu item

We asked a group of graphic-design experts to rate the 2020 presidential candidates' logos, and they were not impressed

The same thing I was bullied for in middle school became the foundation of my successful business

10 of the most controversial company rebrands

I name brands and companies for a living — here's what it takes to succeed as a 'professional namer'

Two entrepreneurs who appeared on 'Shark Tank' scored $100,000, but a piece of advice from one of the Sharks ended up being much more important

The 10 most trusted brands in Australia

Deloitte has worked out how much failing to recognise the importance of brand is costing business

Forget 'Make America Great Again' -- Wharton professor says Trump has been terrible for America's brand

This is the only way Australian tennis 'bad boy' Nick Kyrgios can save his career

Lincoln is taking on BMW, Audi, and Mercedes by pushing into new markets and ramping up exclusive services

Everyone is calling the new iPhone X the 'Ecks' even though Apple says it's pronounced '10'

The NSW premier has ordered globally famous brands such as the Sydney Opera House put a flower on their logo

11 millionaire entrepreneurs share the best investment they ever made

This US food chain was targeted by a dark parody account, so it ended up sending sandwiches and a puppy to the creator

Music superstars like The Weeknd are embracing the 'freemium' model to rule the future

Your online image is more important than ever -- here are 5 ways it can make or break you

How the business of being a pop star has drastically changed, according to the manager of teen sensation Shawn Mendes

SCOTT GALLOWAY on the biggest thing in tech in 2017: Amazon could eliminate the existence of brands with voice technology