Brand Safety – Business Insider Australia

US Sep. 30, 2021, 10:07 AM

Ozy draws advertiser scrutiny

In this week's Insider Advertising we're covering the latest Ozy fallout, climate-change keyword blocking, and the sports-betting NFL ad spree.

Ozy draws advertiser scrutiny

News Dec. 10, 2020, 9:35 AM

Facebook needs to spin off Instagram and WhatsApp, say 2 big new lawsuits

Hi! Welcome to the Insider Advertising daily for December 10. I’m Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this newsletter in your inbox every weekday. Send me feedback or tips at [email protected] Today’s news: The FTC calls for Facebook to be broken up, Twitter […]

Facebook needs to spin off Instagram and WhatsApp, say 2 big new lawsuits

News Mar. 30, 2017, 2:00 AM

The world’s biggest ad-buying firm has jumped on Google’s woes by offering a tool to buy ‘safe’ YouTube ads

GroupM, the world's biggest ad-buying company...

The world’s biggest ad-buying firm has jumped on Google’s woes by offering a tool to buy ‘safe’ YouTube ads

News Mar. 28, 2017, 11:21 AM

Analyst predicts the YouTube advertiser boycott will cost Google $750 million

Google could lose up to $750 million from the...

Analyst predicts the YouTube advertiser boycott will cost Google $750 million

News Mar. 27, 2017, 9:38 PM

Why you won’t see Unilever announcing it is pulling its ads from YouTube

Unilever's marketing chief Keith Weed has long...

Why you won’t see Unilever announcing it is pulling its ads from YouTube

News Mar. 25, 2017, 8:54 PM

This chart shows how much more expensive ‘brand-safe’ video ads are versus YouTube videos

A growing number of global brands have pulled...

News Mar. 21, 2017, 7:22 PM

Google announces ‘tougher’ policies and hiring spree to prevent brand ads appearing next to extremist content

Google has responded to the major advertiser...

Tech Mar. 20, 2017, 9:06 PM

The UK’s biggest brands blacklisted Google because their ads might appear next to terrorist content

Marks & Spencer, McDonald's UK, and Lloyds...

The UK’s biggest brands blacklisted Google because their ads might appear next to terrorist content

News Mar. 18, 2017, 10:16 AM

Google summoned to appear before UK government to explain why ads appear next to extremist YouTube videos

LONDON -- Google has been summoned to appear...

Google summoned to appear before UK government to explain why ads appear next to extremist YouTube videos

News Mar. 18, 2017, 1:01 AM

WPP chief Sir Martin Sorrell on the YouTube ad boycott: Google cannot ‘masquerade’ as a tech company — it has the ‘same responsibilities as any other media company’

The CEO of the world's biggest advertising...

WPP chief Sir Martin Sorrell on the YouTube ad boycott: Google cannot ‘masquerade’ as a tech company — it has the ‘same responsibilities as any other media company’

News Mar. 17, 2017, 9:12 PM

Google responds to YouTube ad boycott: ‘We can do a better job’

Google has responded to a growing number of...

Google responds to YouTube ad boycott: ‘We can do a better job’

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