Tagged With Brand Safety

The world's biggest ad-buying firm has jumped on Google's woes by offering a tool to buy 'safe' YouTube ads


Analyst predicts the YouTube advertiser boycott will cost Google $750 million


Why you won't see Unilever announcing it is pulling its ads from YouTube



This chart shows how much more expensive 'brand-safe' video ads are versus YouTube videos


Google announces 'tougher' policies and hiring spree to prevent brand ads appearing next to extremist content


The UK's biggest brands blacklisted Google because their ads might appear next to terrorist content



Google summoned to appear before UK government to explain why ads appear next to extremist YouTube videos


WPP chief Sir Martin Sorrell on the YouTube ad boycott: Google cannot 'masquerade' as a tech company -- it has the 'same responsibilities as any other media company'


Google responds to YouTube ad boycott: 'We can do a better job'