Tagged With Brand Safety

The world's biggest ad-buying firm has jumped on Google's woes by offering a tool to buy 'safe' YouTube ads

Lara O'Reilly

Analyst predicts the YouTube advertiser boycott will cost Google $750 million

Julien Rath

Why you won't see Unilever announcing it is pulling its ads from YouTube

Lara O'Reilly

This chart shows how much more expensive 'brand-safe' video ads are versus YouTube videos

Lara O'Reilly

Google announces 'tougher' policies and hiring spree to prevent brand ads appearing next to extremist content

Lara O'Reilly

The UK's biggest brands blacklisted Google because their ads might appear next to terrorist content

Shona Ghosh

Google summoned to appear before UK government to explain why ads appear next to extremist YouTube videos

Lara O'Reilly

WPP chief Sir Martin Sorrell on the YouTube ad boycott: Google cannot 'masquerade' as a tech company -- it has the 'same responsibilities as any other media company'

Lara O'Reilly

Google responds to YouTube ad boycott: 'We can do a better job'

Lara O'Reilly