Tagged With Brand Safety

Facebook needs to spin off Instagram and WhatsApp, say 2 big new lawsuits

The world's biggest ad-buying firm has jumped on Google's woes by offering a tool to buy 'safe' YouTube ads

Analyst predicts the YouTube advertiser boycott will cost Google $750 million

Why you won't see Unilever announcing it is pulling its ads from YouTube

This chart shows how much more expensive 'brand-safe' video ads are versus YouTube videos

Google announces 'tougher' policies and hiring spree to prevent brand ads appearing next to extremist content

The UK's biggest brands blacklisted Google because their ads might appear next to terrorist content

Google summoned to appear before UK government to explain why ads appear next to extremist YouTube videos

WPP chief Sir Martin Sorrell on the YouTube ad boycott: Google cannot 'masquerade' as a tech company -- it has the 'same responsibilities as any other media company'

Google responds to YouTube ad boycott: 'We can do a better job'