News

Taser, Xerox, Popsicle, and 31 more brands-turned-household names

Google, Taser, and Xerox are all examples of brand names that have become generic words for a type of product. The process is known as genericization, and in some cases, it can result in companies losing their trademark. Escalator and kerosene are some lesser-known examples of brand names that have […]
Taser, Xerox, Popsicle, and 31 more brands-turned-household names
Tech

Apple could be making a huge change to iPhone naming this year

Apple used to stick to a consistent pattern for numbering its iPhones. But the iPhone X messed the system up. One analyst believes that Apple may be ready to drop numbers entirely – so this year’s model might not be iPhone 9, but just iPhone. For the past decade, there […]
Apple could be making a huge change to iPhone naming this year
News

These are the stories behind 26 of the most popular brand names

Most consumers likely come into contact with at least one of the world’s best-known brand names every day. But, few know what these names actually mean. A name is one of the most important ways a company can set a first impression for a customer. These names need to be […]
These are the stories behind 26 of the most popular brand names