Strategy

It Takes More Than A Discount To Get People Excited

[credit provider=”Sarah Chubb//Gilt City”] These days — as sites like Groupon have shown us — it takes more than a great deal to really hook a customer. In fact, it’s more about offering “insider access,” says Sarah Chubb, president of Gilt City, a subsidiary of flash sales site Gilt Groupe. 
It Takes More Than A Discount To Get People Excited
Strategy

INSTANT MBA: Your Brand Can’t Take Trust Too Lightly

[credit provider=”Jo Kirchner//Primrose Schools”] Today’s advice comes from our interview with Jo Kirchner, President and CEO of Primrose Schools:“Consumers can quickly understand whether you’re just really good at marketing, or whether you really deliver on the promise that your service extends into the marketplace. In general our brand has a […]
INSTANT MBA: Your Brand Can’t Take Trust Too Lightly
Strategy

What The World’s 5th Most-In-Demand Employer Is Looking For

[credit provider=”youtube/LinkedIn” url=”http://www.youtube.com/watch?v=tu1ugJKXrVM”] Unilever manufactures a huge variety of brands including Axe, Ben and Jerry’s, Lipton, and TRESemmé, but they don’t have as identifiable a core product as Coca Cola, or as much of a company brand as Disney.Despite that, they beat both of them in a recent ranking by […]
What The World’s 5th Most-In-Demand Employer Is Looking For
News

Target Is Still Being Haunted By A Donation It Made More Than Two Years Ago

[credit provider=”en.wikipedia.org” url=”http://en.wikipedia.org/wiki/File:Target_dog.jpg”] Back in 2010, the retailer made a controversial — and much publicized — $150,000 donation to MN Forward, which then supported a gubernatorial candidate who was anti-gay marriage. It resulted in calls for a national boycott.
Target Is Still Being Haunted By A Donation It Made More Than Two Years Ago
News

How Did A Starbucks Sneak Past The Brand Police At The Olympics?

[credit provider=”Twitter” url=”https://twitter.com/JeannieBlaylock/status/230649288580026368/photo/1″] The most popular spot for NBC employees at the Olympics is the free Starbucks in the International Broadcast centre. It’s open all the time and staffers are frequently stating their gratitude.
How Did A Starbucks Sneak Past The Brand Police At The Olympics?
News

Android Beats iPhone With The LGBT Community

[credit provider=”Android Ad”] Even though it didn’t make the top 20 last year, Android is the number one, best-perceived brand among the LGBT community, says a new survey. Oddly enough, Google (which makes the Android) didn’t make the top 20.Although the iPhone came in at number two, Apple had four […]
Android Beats iPhone With The LGBT Community
News

How 10 Beers Came To Dominate Bars Around The World

[credit provider=”Scootie / Flickr, CC” url=”www.flickr.com_photos_ssandars_”] The beer business is dominated globally by a handful of companies—Anheuser-Busch InBev, MillerCoors, (known as SABMiller outside the U.S.) and Diageo, to name just a few.Although much of the business is dependent on long-term distribution contracts that lock in beer sales at stores and […]
How 10 Beers Came To Dominate Bars Around The World
Strategy

It Took Pepsi Execs Nine Months To Figure Out How The Brand Is Different From Coca-Cola

[credit provider=”By reinvented on Flickr” url=”http://www.flickr.com/photos/reinvented/5534655918/sizes/l/in/photostream/”] Brad Jakeman signed on as president of global enjoyment and chief creative officer of Pepsi last year and was tasked with developing the identity of Pepsi’s biggest drink brands.First, he had to figure out what exactly makes the Pepsi brand different from eternal enemy […]
It Took Pepsi Execs Nine Months To Figure Out How The Brand Is Different From Coca-Cola
Strategy

How Companies Got People To Become Obsessed With Their Brands

[credit provider=”Theodore Ritz | Business Insider”] Advertising veteran and marketing expert Susan Fournier reflects on her seminal 1998 study on brand relationship theory and asserts that it’s not just a metaphor.In science, size is everything. Studies that boast large samples are more likely to get accepted for publication, while research […]
How Companies Got People To Become Obsessed With Their Brands
Strategy

Why People Fall In Love With Brands As If They’re Real-Life Friends

[credit provider=”Daniel Goodman / Business Insider”] Why do we fall in love with brands? It’s the same reason that we like our friends, explains Jeff Mancini director of digital strategy for Interbrand in an interview with Todd Wilms at Forbes. We truly like them, and that creates a connection.
Why People Fall In Love With Brands As If They’re Real-Life Friends
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