Strategy

How to send the right credibility signals in order to shape people’s perceptions of you and your work, according to a ‘hype’ expert

The following is an excerpt from “The Hype Handbook: 12 Indispensable Success Secrets From the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers.” In it, author Michael F. Schein writes that people are uncomfortable with the natural messiness of human behaviour and will pay a lot to […]
How to send the right credibility signals in order to shape people’s perceptions of you and your work, according to a ‘hype’ expert