News

Pakistani Fashion Brands Are Dropping Female Models From Billboards

[credit provider=”Ads Of The World”] Female models in glitzy advertising campaigns are being shunned by fashion houses in Pakistan as they launch this year’s collections, to avoid the anger of Islamic hardliners.Last year dozens of billboards were blacked out by campaigners protesting against pictures of a bare-shouldered Bollywood actress in […]
Pakistani Fashion Brands Are Dropping Female Models From Billboards
News

A Blueprint For The Perfect Fundraising Ad Campaign

[credit provider=”Bikoy/Flickr” url=”http://www.flickr.com/photos/bikoy/”] Welcome back folks. Previously, I wrote about the importance of consumer engagement, measuring it, and incorporating the data into Out-of-Home advertising & planning.I also highlighted the result of our failure to do so: the OOH industry consistently loses dollars to TV, print, and display.
A Blueprint For The Perfect Fundraising Ad Campaign
News

We Are Watching The Death Of Traditional Advertising

[credit provider=”Garyisajoke/Flickr” url=”http://www.flickr.com/photos/garyisajoke/”] The demise of in-your-face marketing and advertising is close at hand, to be replaced by what Facebook’sPaul Adams terms a form of advertising that depends on “many lightweight interactions over time.”Adams is Facebook’s Global Brand Experience Manager, a job that allows him to spend the balance of his […]
We Are Watching The Death Of Traditional Advertising
News

This Billboard Featuring A Wife’s Divorce Message To A Cheating Husband Just Won’t Die

[credit provider=”Flickr/grittycitygirl” url=”http://www.flickr.com/photos/grittycitygirl/200729714/sizes/m/in/photostream/”] A photo of a billboard in New York—on which scorned wife “Emily” announces to husband “Steven” that she’s leaving him—is making the rounds again on Facebook, five-and-a-half years after the mystery ads first appeared in Manhattan, Brooklyn, Los Angeles and Chicago.The photo of the billboard at 54th […]
This Billboard Featuring A Wife’s Divorce Message To A Cheating Husband Just Won’t Die
Strategy

17 Awesome Graffiti Ads From Around The World

[credit provider=”ALT Terrain” url=”http://www.altterrain.com/graffiti_advertising.htm”] Brands are increasingly turning toward guerrilla tactics to amp up their marketing, and a popular method is to use graffiti, or murals, in urban areas.There are firms out there dedicated to doing just that — including Tatscru, ALT Terrain and CriticalMassive. Some of their work is […]
17 Awesome Graffiti Ads From Around The World
Strategy

The 10 Coolest Ads Ever To Appear In Times Square

[credit provider=”Screengrab from AudiofAmerica om YouTube” url=”http://www.youtube.com/watch?v=CpSZJWSIzp8&feature=player_embedded#!”] Times Square is one of the most desirable ad spaces in the world and an icon of advertising culture.It’s a big business — estimated to bring in around $69 million annually — attracting upwards of 40 million visitors each year.
The 10 Coolest Ads Ever To Appear In Times Square