The billboards will be up through early April.
Chess players are breaking the stereotypical school social order in a Missouri college, and the jocks are not happy. Webster University, located in suburban St. Louis, put up a billboard on a freeway between St. Louis and Columbus, Missouri late last month advertising its chess team. It is a tongue-in-cheek […]
Features naked models bowing at Heidi Klum's feet.
And they're dominating the ad festival circuit.
[credit provider=”Ads Of The World”] Female models in glitzy advertising campaigns are being shunned by fashion houses in Pakistan as they launch this year’s collections, to avoid the anger of Islamic hardliners.Last year dozens of billboards were blacked out by campaigners protesting against pictures of a bare-shouldered Bollywood actress in […]
[credit provider=”Y&R”] Earlier this week, Burger King erected a billboard in Istanbul made out of 2,548 packets of hot sauce (empty and full).That’s just one of many bizarre materials used to make outdoor ads.
[credit provider=”Bikoy/Flickr” url=”http://www.flickr.com/photos/bikoy/”] Welcome back folks. Previously, I wrote about the importance of consumer engagement, measuring it, and incorporating the data into Out-of-Home advertising & planning.I also highlighted the result of our failure to do so: the OOH industry consistently loses dollars to TV, print, and display.
[credit provider=”AP Images”] With Peyton Manning in the midst of what may be the biggest free agency courtship in the history of the NFL, several cities have seen billboards pop up essentially begging Manning to sign with their NFL team.Well, Manning is not impressed and would like to see the […]
[credit provider=”Garyisajoke/Flickr” url=”http://www.flickr.com/photos/garyisajoke/”] The demise of in-your-face marketing and advertising is close at hand, to be replaced by what Facebook’sPaul Adams terms a form of advertising that depends on “many lightweight interactions over time.”Adams is Facebook’s Global Brand Experience Manager, a job that allows him to spend the balance of his […]
In 1997, Frank Jump began photographing fading, painted ad murals on the sides of old New York buildings as part of a project for a documentary photography course he took at Empire State College in Manhattan.
[credit provider=”@MSG via Flickr” url=”http://www.flickr.com/photos/michaelsgalpert/2087699181/”] This is the first post of a two post series discussing how to drive engagement in Outdoor Advertising.
Every six to eight weeks, Business Insider witnesses an amazing sight: A painted ad for a movie more than 10 stories tall on a nearby building is replaced in a few short days with another completely new ad. Recently, the J. Edgar movie ad we’d been looking at for the […]
[credit provider=”Flickr/grittycitygirl” url=”http://www.flickr.com/photos/grittycitygirl/200729714/sizes/m/in/photostream/”] A photo of a billboard in New York—on which scorned wife “Emily” announces to husband “Steven” that she’s leaving him—is making the rounds again on Facebook, five-and-a-half years after the mystery ads first appeared in Manhattan, Brooklyn, Los Angeles and Chicago.The photo of the billboard at 54th […]
[credit provider=”ALT Terrain” url=”http://www.altterrain.com/graffiti_advertising.htm”] Brands are increasingly turning toward guerrilla tactics to amp up their marketing, and a popular method is to use graffiti, or murals, in urban areas.There are firms out there dedicated to doing just that — including Tatscru, ALT Terrain and CriticalMassive. Some of their work is […]
[credit provider=”Screengrab from AudiofAmerica om YouTube” url=”http://www.youtube.com/watch?v=CpSZJWSIzp8&feature=player_embedded#!”] Times Square is one of the most desirable ad spaces in the world and an icon of advertising culture.It’s a big business — estimated to bring in around $69 million annually — attracting upwards of 40 million visitors each year.