Hard seltzer sales are at an all time high and set to peak over the fourth of July, analysts are predicting.
Coca-Cola plans to drop 200 brands, including Tab and Zico, by the end of the year. A few of these drinks have dedicated followings trying to save them. Fans of Northern Neck Ginger Ale, a regional soda, have organised a Facebook group and even reach out to the governor for […]
Sanzo is making waves in a hard-to-crack industry: sparkling water. Founded by a Filipino-American entrepreneur, the brand focuses on natural, authentic ingredients and Asian flavours like calamansi and lychee. With its fun flavours, modern design, and retail partners like Momofuku and by CHLOE, Sanzo is in a uniquely powerful position […]
Frito-Lay, the savoury-snack subsidiary of PepsiCo responsible for brands like Tostitos, Doritos, Cheetos, and Lay’s, had to reduce assortment of its flavours at the start of the pandemic. The tactic resulted in an apparent shortage of less stand-out flavours in stores, with customers taking to Twitter to voice their frustrations […]
Recess is a sparkling CBD beverage geared towards anxious, aesthetic-obsessed millennials. Founder and CEO Ben Witte launched Recess in October 2018 with a brand-marketing-first approach. While Recess has skyrocketed in popularity on social media, the company has been navigating unclear CBD regulations behind the scenes. Visit Business Insider’s homepage for […]
Coca-Cola CEO James Quincy said his biggest regret since becoming CEO was not listening to the words of those more experienced than him and not moving quickly enough in some cases. Quincey said he learned that would-be platitudes like ”You’ll be bored of your message before anyone understands it” turned […]
As hard-seltzer fever continues to sweep the nation, three new brands hit the market in the past two weeks alone, clamoring to capture a piece of a market anticipated to reach $US2.5 billion by 2021. Members of Business Insider’s retail, transportation, and careers teams conducted a tasting of nine hard-seltzer […]
Four Loko appeared to announce on social media that it is launching its own hard seltzer. The Four Loko seltzer is labelled the “hardest seltzer in the universe,” with 14% alcohol by volume – almost triple the ABV of White Claw, the hard-seltzer industry leader. PBR and Natural Light also […]
As hard-seltzer fever sweeps the nation, the drink is becoming synonymous with an unexpected demographic: young millennial men who identify as “bros.” White Claw, the dominant brand in the category, has become the subject of a rising number of viral YouTube videos and memes poking fun at the popularity of […]
Godiva is opening more than 2,000 cafés throughout the US over the next six years. INSIDER visited the first café, which opened on New York City‘s Lexington Avenue on April 17, and tried some the brand’s signature treats. Everything from the Chocolixir, an icy, blended chocolate beverage, to the gooey […]
Stock for the New York beverage company Long Island Iced Tea Company jumped by nearly 300% after it announced it was changing its name to the the “Long Blockchain Company” last December. The company announced it was shifting its focus from non-alcoholic beverages to blockchain technology and said that it […]
Coca-Cola‘s stock jumped after reporting better-than-expected quarterly earnings. It was hit with a one-time tax charge of $US3.6 billion. View Coca-Cola’s stock in real time here. Shares of Coca-Cola rose 2.47% Friday morning after the beverage maker reported better-than-expected quarterly results. The company earned an adjusted $US0.39 per share, beating […]
VIDEO: PepsiCo announced it will reduce the amount of sugar in some of its most well-known products by 2025.
As consumers increasingly turn away from soda...
