Strategy

‘Personality-driven brands dominate’: How investing podcast Equity Mates built a community around cutting through ‘the bullshit’ of finance

Alec Renehan and Bryce Leske, co-founders of youth-focused investing podcast Equity Mates, have built a business around demystifying the world of finance for Gen Z and millennials. With the rise of audio-led media businesses, what’s important isn’t expertise, but building a community, they said. The pair have conversations that help […]
‘Personality-driven brands dominate’: How investing podcast Equity Mates built a community around cutting through ‘the bullshit’ of finance
Lifestyle

Miley Cyrus says she decorates her Los Angeles home with sex toys

Miley Cyrus revealed she decorated her Los Angeles mansion with sex toys during an interview with Sirius XM radio’s Barstool Sports earlier this week. “Sex and interior design go hand in hand,” Cyrus said. The 28-year-old singer bought her home in Hidden Hills, a Los Angeles suburb, for $US4.95 million […]
Miley Cyrus says she decorates her Los Angeles home with sex toys
News

Dave Portnoy’s Barstool Sports takes on the betting giants

Hi and welcome to this weekly edition of Insider Advertising, where I break down the big stories in media and advertising. If you’re not a subscriber, sign up here to get this in your inbox daily. Barstool’s big bet Penn National Gaming bought a stake in Barstool worth $US163 million […]
Dave Portnoy’s Barstool Sports takes on the betting giants
Markets

‘Portnoy momentum’ can drive Penn National 25% higher, Stifel says

Shares of Penn National Gaming are set to continue benefiting from the “Portnoy momentum trade” as sports-betting euphoria extends into the fall football season, Stifel said on Wednesday. “The recent launch of the Barstool Sportsbook app coupled with other sports betting ‘announcements’ should allow the shares to continue riding the […]
‘Portnoy momentum’ can drive Penn National 25% higher, Stifel says
Markets

Barstool Sports could drive ‘rapid share gains’ for Penn National Gaming and help drive the stock 20% higher, according to Goldman Sachs

David Portnoy’s Barstool Sports could drive “rapid share gains” for Penn National Gaming and help drive shares 20% higher from Wednesday’s close, according to Goldman Sachs. The research firm initiated Penn National at a buy with a 12-month price target of $US60 on Thursday, arguing that Barstool’s massive social media […]
Barstool Sports could drive ‘rapid share gains’ for Penn National Gaming and help drive the stock 20% higher, according to Goldman Sachs
News

3 ways media companies are trying to cash in on legal sports betting

Media brands like Barstool Sports and Bleacher Report are trying to capitalise on the growing share of people in the US who bet on live sports matchups. These companies are going after the lucrative advertising revenue that could come from creating content for gamblers. Business Insider breaks down the approaches […]
3 ways media companies are trying to cash in on legal sports betting