News

Why Microsoft is bullish on Australia’s clamp down on media

Hello and welcome to Insider Advertising for February 23. I’m senior advertising reporter Lauren Johnson, and here’s what’s going on: Microsoft sides with publishers How Mattel revamped Barbie. Roark Capital’s bet on nostalgia. If this email was forwarded to you, sign up here for your daily insider’s guide to advertising […]
Why Microsoft is bullish on Australia’s clamp down on media
Lifestyle

Barbie is a feminist icon and the role model little girls need today

Mattel recently partnered with a meditation app to launch a line of wellness Barbies to promote self-care through play. But according to Susan Shapiro – author of “Barbie: 60 Years of Inspiration” – the iconic doll and her creator, Ruth Handler, were always feminists who supported self-acceptance and reinvention. While […]
Barbie is a feminist icon and the role model little girls need today
News

Barbie has a last name — and people are beyond shocked

The Barbie Twitter account has revealed that the doll’s last name is Roberts. She was apparently named Barbara Millicent Roberts when she was invented in 1959. However, like many famous people, she became known only by one name. Ken’s full name is apparently Ken Carson. If you grew up playing […]
Barbie has a last name  —  and people are beyond shocked