Hello and welcome to Insider Advertising for February 23. I’m senior advertising reporter Lauren Johnson, and here’s what’s going on: Microsoft sides with publishers How Mattel revamped Barbie. Roark Capital’s bet on nostalgia. If this email was forwarded to you, sign up here for your daily insider’s guide to advertising […]
Business Insider's top advertising and media stories for February 23.
Mattel introduced the second edition of its Day of the Dead Barbie, which has been criticised as cultural appropriation. The $US75 doll sold out in 2019 and 2020. Mattel is doing well despite the pandemic, as Barbie sales spike. Visit Business Insider’s homepage for more stories. For the second year […]
Mattel released on Tuesday a line of politically themed Barbie dolls, including a political candidate, a campaign manager, a fundraiser, and a voter Barbie. The company made the dolls with She Should Run, a nonprofit that works to increase the number of women running for office. The line also encourages […]
Mattel recently partnered with a meditation app to launch a line of wellness Barbies to promote self-care through play. But according to Susan Shapiro – author of “Barbie: 60 Years of Inspiration” – the iconic doll and her creator, Ruth Handler, were always feminists who supported self-acceptance and reinvention. While […]
Barbie’sMalibu Dreamhouse will be available on Airbnb for a two-night stay during October, courtesy of a partnership with Mattel. The listing celebrates Barbie’s 60th anniversary. The Malibu, California, house features an infinity pool overlooking the Pacific Ocean, a walk-in closet full of life-size versions of iconic Barbie outfits, and a […]
Mattel is releasing three high-fashion “Star Wars”Barbie dolls this fall as part of its signature collection. The collector items are inspired by characters and looks from 1977’s “A New Hope.” A Mattel representative tells INSIDER this is the first round of “Star Wars” character-inspired Barbie dolls. Visit INSIDER’s homepage for […]
Mattel has rejected an unsolicited merger offer from MGA Entertainment, according to the LA Times. MGA CEO Isaac Larian may have been trolling the company given his demands, past comments about Mattel, and the two toymakers’ legal battles over the past 15 years. Larian’s offer demanded his appointment to CEO […]
Research shows that dolls with unrealistic proportions, like Barbie, promote body dissatisfaction and low self-esteem among young girls. We set out to to discover how unrealistic Barbie’s body is by scaling her up to the height of an average American woman. The most noticeable difference was in the waist. Barbie’s […]
The Hilton Mexico City Santa Fehotel is celebrating Barbie’s 60th anniversary by partnering with Mattel to offer the “ultimate Barbie glamping experience.” Glamping combines “glamour” and “camping,” and can be much more luxurious than sleeping in an outdoor tent. Guests of the hotel can stay in one of two doll-themed […]
Many celebrities get honored by having wax figures and dolls created in their likeness. Sometimes, however, these dolls look nothing like them. From a Kelly Osbourne plush doll that missed the mark to a Timothée Chalamet ventriloquist figure that freaked out the internet, there have been more celebrity doll lookalike […]
In 2019, Barbie celebrates her 60th anniversary. Since her 1959 debut, Barbie has held over 200 jobs, including astronaut, equestrian, and computer programmer. She became an astronaut in 1965, four years before Neil Armstrong set foot on the moon. And in the ’90s, she decided to run for president – […]
Grind Hard Plumbing Co combined a Power Wheels car, a used Craigslist kart, and a 240cc Honda dirt bike engine to make a drifting Barbie car. It comes complete with a sequential manual gearbox, hand brake, a widebody kit, and pink, plastic body panels. Watch the Barbie car tear up […]
Barbie hit the shelves in 1959 and she’s been an icon ever since. In fact, according to Time magazine, 92% of American girls aged 3-12 have owned a Barbie. The astronaut/firefighter/president has been an inspiration to young people everywhere. “My whole philosophy of Barbie was that, through the doll, the […]
The Barbie Twitter account has revealed that the doll’s last name is Roberts. She was apparently named Barbara Millicent Roberts when she was invented in 1959. However, like many famous people, she became known only by one name. Ken’s full name is apparently Ken Carson. If you grew up playing […]
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