The intro to the blog ” Tab Closed; Didn’t Read” cuts straight to the point: “If you’re going to insist on obscuring your content with some stupid social sh–, a promo for your sh—y app or a full-page newsletter signup form, then I’m not going to read your content. Or […]
Why negative targeting matters.
The banner isn't dead — it just needs to be woken up.
AMAZON: "A bit of light-hearted fun."
[credit provider=”Joi Ito via Flickr” url=”http://www.flickr.com/photos/joi/3573104228/”] Banner ads, those benighted rectangles and boxes, have been the primary way publishers make money online since a digital offshoot of Wired magazine ran the first one 18 years ago.But the industry is ripe for disruption, and many feel it won’t be long before […]
In it’s recent coverage of Microsoft’s write-down of aQuantive, Reuters noted “a growing scepticism about the effectiveness of jamming ads in people’s faces.”
[credit provider=”American Apparel”] After received a only one complaint, UK’s ban-happy Advertising Standards Authority has censored eight American Apparel ads for being “gratuitous… pornographic and exploitative.” Click here to see the NSFW ads> After calling the campaign “amateurish,” the ASA noted that the ads were problematic since the young models’ […]
Although it first appears as a 300-by-250-pixel box, when moused over, this ad turns into the longest banner ad ever, reaching 18,000 pixels. That’s 5,500 words and 20 feet of copy about the BMW X3 (and a whole lot of nothing at all).
I think we’ve all come to accept that “banner blindness” is a real phenomenon. Sometimes you see solutions and immediately know they just make sense. Solve Media is that.