News

15 of the most underrated movies of 2018, according to critics

Film critics and audiences can have very different reactions to films. Many 2018 movies were adored by reviewers but not loved by normal viewers. These are some of the more divisive films of the year. Some films are adored by critics but don’t get the same warm reception from regular […]
15 of the most underrated movies of 2018, according to critics
Strategy

Business Insider Reader, Tell Us More About YOU

You may have heard recently that Business Insider is now bigger than the Wall Street Journal. As we continue to grow, we’d like to do our best to make sure that you, the reader, continue to enjoy your experience on Business Insider. The first step is learning more about you […]
Business Insider Reader, Tell Us More About YOU
News

Why Branded Content Is A Big Waste Of Time For Most Advertisers

[credit provider=”YouTube/chuckieart” url=”https://www.youtube.com/watch?v=tiPir6BHUs0″] Last week I talked about the long running success and cost effectiveness of Blendtec’s “Will it blend” YouTube campaign in comparison to the mostly fruitless, multi-million dollar extravaganzas we can expect to see on the up-coming Super Bowl.Having said that, I don’t expect my awesome powers of […]
Why Branded Content Is A Big Waste Of Time For Most Advertisers
Strategy

Here Are The Secrets To Captivating Anyone

[credit provider=”Cory Jim via flickr ” url=”http://www.flickr.com/photos/[email protected]/7086862623/”] Sally Hogshead, author of Fascinate: Your Seven Triggers to Persuasion and Captivation explains how to exploit your own personality traits in order to knock anyone’s socks off.Sally Hogshead is in an unenviable position. As the author of a book called Fascinate: Your Seven […]
Here Are The Secrets To Captivating Anyone
Strategy

13 Facts Every Presenter Should Know About People

[credit provider=”Tobias Toft via flickr ” url=”http://www.flickr.com/photos/tobiastoft/3208567955/”] Presenting to a group of people can be a daunting experience. There are some basic psychological facts that you should know about how people react to presentations — including how your body language affects reception and how to increase the energy level in a room. 
13 Facts Every Presenter Should Know About People
News

Here’s Why Your Marketing Needs A Story

[credit provider=”Amanda Maksymiw”] This past weekend I sprained my ankle.  I shared the news with the world by posting a picture to Instagram. Almost instantly Corey O’Loughlin and Ann Handley of MarketingProfs wanted to know the story. 
Here’s Why Your Marketing Needs A Story
Strategy

How To monetise Your Content Online, Part II: Demand

[credit provider=”Flickr Salvatore Barbera” url=”http://www.flickr.com/photos/giona/148621967/”] In Part One of “How To monetise Your Content Online,” I discussed the supply side of online publisher monetization, focusing on cultivating fans and working the “reader funnel” to drive audience engagement with four key steps: Attract new audiences Improve site recirculation Move visitors upstream […]
How To monetise Your Content Online, Part II: Demand