Tagged With Athleta

The CEO of Athleta explains why the brand has been successful, and it's a stark reminder of why Gap is struggling


We went shopping at Lululemon and Athleta to see which athleisure store was better — and the winner was clear


Pinterest just hired Athleta's top marketing exec as its first CMO, as it tries to bulk up ad revenue ahead of a potential IPO



Gap and Victoria's Secret both made offers to acquire Lululemon in the early 2000s, the athleisure company's founder reveals in new tell-all book


Gap is coming straight for Lululemon with $100 workout pants for men


Gap plunges on earnings



Athleta just launched a major competitor to Lululemon's kids' line


A small clothing brand just forced Athleta to pull a pair of pants


How $98 Lululemon yoga pants compare to cheaper alternatives


Battle Of The Yoga Pants: Is Lululemon The Best Value?


Watch Out Lululemon -- Women Are Going Crazy Over These No-Underwear Yoga Pants


Women Are Going Crazy Over These No-Underwear Yoga Pants



The Sneaky Way Athleta Is Enticing Lululemon's Customers