News

Here are 18 firms that sellers and advertisers depend on to navigate Amazon

Amazon is a growing advertising and selling channel, and a group of companies promise brands e-commerce expertise and tools that they can’t get directly from the e-commerce giant. Business Insider highlighted 18 of the third-party tech firms and agencies that are powering sellers’ and advertisers’ Amazon’s business. Visit Business Insider’s […]
Here are 18 firms that sellers and advertisers depend on to navigate Amazon
News

Amazon is sending waves through the advertising industry with plans to take on Google and Facebook’s dominance. Here’s everything we know.

Dear readers, Welcome to a special edition of the Advertising & Media newsletter. I’m Lauren Johnson, a senior reporter who covers advertising technology and Amazon’s growing advertising business. We’ll still be sending out our weekly newsletter tomorrow but I want to highlight my recent reporting on Amazon in a dedicated […]
Amazon is sending waves through the advertising industry with plans to take on Google and Facebook’s dominance. Here’s everything we know.
News

Inside Amazon’s advertising business, which is $13 billion and growing fast

Amazon’s e-commerce dominance is quickly expanding to advertising. The pandemic has drastically cut ad budgets as marketers reign back their spending, but e-commerce advertising is booming as people shop more from home — with Amazon leading the pack. EMarketer forecast that e-commerce advertising would rise 39% to $US17.4 billion in […]
Inside Amazon’s advertising business, which is $13 billion and growing fast