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How Amazon’s next CEO could change advertising

Hi and welcome to this weekly edition of Insider Advertising, where we track the big stories in media and advertising. I’m Lucia Moses, deputy editor here. Remember you can sign up to get this newsletter daily here. This week: Amazon advertising under Jassy Andy Main’s Ogilvy plans Entertainment companies’ franchise […]
How Amazon’s next CEO could change advertising
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Why advertisers are betting on retailers like Kroger and CVS

Hi and welcome to this weekly edition of Insider Advertising, where I get into the big stories in media and advertising. If you’re not a subscriber, sign up here to get this in your inbox daily. Why advertisers are betting on retailers like Walmart and CVS The pandemic has been […]
Why advertisers are betting on retailers like Kroger and CVS
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Here are 18 firms that sellers and advertisers depend on to navigate Amazon

Amazon is a growing advertising and selling channel, and a group of companies promise brands e-commerce expertise and tools that they can’t get directly from the e-commerce giant. Business Insider highlighted 18 of the third-party tech firms and agencies that are powering sellers’ and advertisers’ Amazon’s business. Visit Business Insider’s […]
Here are 18 firms that sellers and advertisers depend on to navigate Amazon
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Amazon is sending waves through the advertising industry with plans to take on Google and Facebook’s dominance. Here’s everything we know.

Dear readers, Welcome to a special edition of the Advertising & Media newsletter. I’m Lauren Johnson, a senior reporter who covers advertising technology and Amazon’s growing advertising business. We’ll still be sending out our weekly newsletter tomorrow but I want to highlight my recent reporting on Amazon in a dedicated […]
Amazon is sending waves through the advertising industry with plans to take on Google and Facebook’s dominance. Here’s everything we know.
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Inside Amazon’s advertising business, which is $13 billion and growing fast

Amazon’s e-commerce dominance is quickly expanding to advertising. The pandemic has drastically cut ad budgets as marketers reign back their spending, but e-commerce advertising is booming as people shop more from home — with Amazon leading the pack. EMarketer forecast that e-commerce advertising would rise 39% to $US17.4 billion in […]
Inside Amazon’s advertising business, which is $13 billion and growing fast