"This reinforces our belief that in the event of a well-deserved pullback, it would be an opportunity to buy at cheaper prices," a strategist said.

Allbirds, which was last valued at $1.7 billion, is reportedly interviewing banks as it prepares to go public.

Peak Designs made an ad devoted to accusing the Amazon Basics "everyday sling" of looking "suspiciously like" its bag of the same name.

Allbirds is ramping up its criticism of Amazon for selling shoes that look very similar to Allbirds’ wool sneakers for less than half the price. In an open letter to Amazon CEO Jeff Bezos, Allbirds cofounder Joey Zwillinger slammed Amazon for not manufacturing shoes with the same sustainability practices as […]

Allbirds cofounder Joey Zwillinger slammed Amazon for selling a look-alike shoe for a third of the price of Allbirds, calling them “algorithmically inspired.” Amazon’s version of the shoe is $US60 cheaper than Allbirds’ wool sneaker, which has become a mainstay of Silicon Valley athleisure. Zwillinger also took aim at Amazon […]

Tech companies are increasingly installing greenery, particularly living walls, in offices and retail spaces. Apple became one of the latest adopters of this trend with two living walls in its redesigned Fifth Avenue store. These installations are primarily driven by millennials’ propensity for plants and wellness. Visit Business Insider’s homepage […]

A wool sneaker has appeared on Amazon‘s online store that bares a striking resemblance to shoes made by Allbirds, the footwear brand sweeping Silicon Valley and the nation. Amazon‘s version is about $US60 cheaper. Reviewers on Amazon specifically call out their similiarites as a selling point. Visit Business Insider’s homepage […]

Silicon Valley investors are known for their business savvy, but not necessarily their fashion sense. A new site, called VC Starter Kit, lampoons what’s seen as the tech investor uniform: You can buy a Patagonia sweater, Allbirds sneakers, and a handful of other stereotypically VC accessories like a Tesla keychain, […]

Allbirds has released its newest shoe. Called the Tree Topper, it’s a high-top sneaker that retails for $US115. The new sneaker is the first to incorporate all of the company’s sustainable materials, including its new soles that are made out of a foam derived from sugar. It’s also Allbirds’ most […]

The Insider Picks team writes about stuff we think you’ll like. Business Insider has affiliate partnerships, so we get a share of the revenue from your purchase. Allbirds makes the “world’s most comfortable shoes” out of soft, machine-washable merino wool. The startup followed its cult-favourite Runner ($US95) with two releases […]

When Instagram sold to Facebook for $US1 billion in 2013, it felt like a massive sum of money. Five years later, we seem to be numb to the billion-dollar acquisitions and valuations around us. WhatsApp was acquired for $US19 billion. Uber is valued at $US72 billion. Yet, to build a […]

Insider Picks writes about products and services to help you navigate when shopping online. Insider, Inc. receives a commission from our affiliate partners when you buy through our links, but our reporting and recommendations are always independent and objective. As millennials are starting to have kids, the startups they love […]

The Insider Picks team writes about stuff we think you’ll like. Business Insider has affiliate partnerships, so we get a share of the revenue from your purchase. Startups are often seen as incubators or think tanks making better, smarter, or cooler products faster than traditional companies can. And thanks to […]

Amazon recently opened its newest store concept, Amazon 4-star, in SoHo. It’s the latest of several e-commerce-focused retailers to open up shop in that neighbourhood, including popular retail startups Allbirds,Everlane and Casper. SoHo has become a place where e-commerce companies can test out their brick-and-mortar strategies. According to Nicole LaRusso, […]

Allbirds, the company behind the so-called “world’s most comfortable shoe,” just opened its first permanent flagship store in New York City. The store is around the corner from its temporary store in SoHo. It’s the first flagship store from the company, and it’s meant to be organic and “undesigned,” like […]

Allbirds is releasing a brand-new style: a flip-flop that costs $US35. The shoe is limited-run and uses the newest material the company has developed, a foam sole material made with sugar plants instead of petrochemicals. The environmentally friendly foam will also be used in the soles of the rest of […]

Nordstrom is expanding its partnerships with so-called “strategic” brands such as Reformation, Allbirds, and Bonobos to drive traffic to its stores and set it apart from rivals. These direct-to-consumer brands now make up 40% of overall revenue at Nordstrom’s full-price stores. Co-president Erik Nordstrom told investors at the company’s annual […]