Victoria’s Secret relaunched swimwear on Tuesday after a three-year hiatus. Loyal customers had been eagerly awaiting its return, but it seems to be falling flat on social media. Several customers have taken to social media to complain about the costs and sizing of the new collection. Victoria’s Secret relaunched swimwear […]
The women’s underwear market is going through a period of rapid change in the United States. Longtime industry leader Victoria’s Secret is increasingly finding itself under pressure as new brands enter the market and chip away at its market share. Its parent company, L Brands, reported fourth-quarter earnings in February […]
The women’s underwear market is undergoing rapid transformation in the US. Longtime industry leader Victoria’s Secret is increasingly finding itself under pressure as new brands enter the market and chip away at its market share. Its parent company, L Brands, reported fourth-quarter earnings last month and announced that dozens of […]
Victoria’s Secret reported that it will close 53 stores in North America this year, up from 30 stores last year. Victoria’s Secret has been criticised for a lack of inclusivity, in part because of comments made by the chief marketing officer, Ed Razek, in an interview with Vogue last year. […]
Aerie is doubling down on female empowerment. On Thursday, it launched a new ad campaign featuring actress and host Busy Philipps, actress Samira Wiley, activist and actress Jameela Jamil, gold medal para snowboarder Brenna Huckaby, and YouTuber Molly Burke. Last month, parent company American Eagle reported a 32% increase in […]
Coziness is one of the most popular trends in clothing retail right now. The trend is inspired by the Danish concept of hygge, which is all about the contentment that comes from feeling cosy and enjoying simple things. Knit sweaters, Sherpa coats, and fuzzy slippers are everywhere this holiday season. […]
2018 has been an exciting year for innovation in retail. We’ve highlighted 18 companies that are making the biggest changes to how we shop. See the full list below. Retail is changing rapidly, and many industry leaders are realising that they have the choice to either adapt or die. We’ve […]
American Eagle’sAerie brand has achieved explosive success in recent years. On Tuesday, American Eagle reported a 32% increase in same-store sales at Aerie during the third quarter of 2018. This marked its 16th consecutive quarter of double-digit positive growth. Here’s why the brand has been so successful. Aerie is on […]
Victoria’s Secret and PINK, owned by L Brands, have been struggling with growth. April marked the second month of declining sales for the two sister stores. The two lingerie brands may be hitting their ceiling after years of dominating the lingerie market. Watch L Brands trade in real time here. […]
The retail industry is in a period of change. 50 US retailers filed for bankruptcy in 2017, which was the highest rate since the recession. While some brick-and-mortar stores are scaling back and shutting down locations, others, including some digital-first brands, are expanding. We’ve highlighted 25 companies that are making […]
Victoria’s Secret has been accused of failing to appeal to female shoppers in recent years, with some customers complaining on Facebook that its ads, which feature scantily dressed models, are targeted more towards men than women. Meanwhile, rival brand Aerie has doubled down on its efforts to promote female empowerment […]
Aerie has doubled down on its efforts to promote female empowerment, and this seems to be resonating well with customers. Meanwhile, Victoria’s Secret‘s customers are complaining on Facebook that its ads, which feature scantily dressed models, are targeted more towards men than women. We visited the two stores to see […]
American Eagle’s Aerie lingerie brand is known for its body-positive ad campaigns using “real” women. The brand famously doesn’t Photoshop any of the images in its ads. Today, it announced new “role models” for its spring campaign, including actress-activist Yara Shahidi, gold medal gymnast Aly Raisman, and singer-songwriter Rachel Platten. […]
Piper Jaffray surveyed 6,000 teens across the US to find out how they are spending their money. Overall, teen spending was up 2% this year compared to the previous year. Athletic brands continued to dominate the apparel and footwear rankings, with Nike coming in first place. Teen shoppers are big […]
Dallas Thompson has been fantasizing...
Victoria's Secret's discounts used to be mostly...
VIDEO: In 2014, Global Brand President of Aerie, Jennifer Foyle, decided the company would no longer airbrush their models.
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