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See how Juul turned teens into influencers and threw buzzy parties to fuel its rise as Silicon Valley’s favourite e-cig company

Stanford researchers have unveiled a trove of images from ads that the Silicon Valley e-cigarette startup Juul used to market its flash-drive-esque devices. The company, recently valued at $US15 billion, faces a growing backlash from public-health experts and scientists who worry about its skyrocketing popularity among young people. Juul maintains […]
See how Juul turned teens into influencers and threw buzzy parties to fuel its rise as Silicon Valley’s favourite e-cig company
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What you need to know in advertising today

Ad agencies are starting to fight back. Giant consulting firms like Accenture and Deloitte have been increasingly encroaching on agencies’ turf. In fact, several have been buying their way into advertising through creative acquisitions. Now agencies are starting to respond by going down a similar route. A growing number of […]
What you need to know in advertising today
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What you need to know in advertising today

Martin Sorrell has again refuted allegations that he bullied his staff, misused company cash, and visited a prostitute in Mayfair, claims which caused him to resign as CEO of WPP earlier this year. A series of press reports, including in the Financial Times, detailed allegations that the 73-year-old had bullied […]
What you need to know in advertising today
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What you need to know in advertising today

Companies are starting to pull their advertisements from comedian Samantha Bee’s “Full Frontal” program on TBS after Bee called Ivanka Trump a “feckless c—.” There was fierce backlash over Bee’s remark which aired Wednesday night, and the comedian released a statement apologizing to the first daughter on Thursday. By Thursday […]
What you need to know in advertising today
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What you need to know in advertising today

It’s hard to measure what cancelling “Roseanne” so abruptly following the star’s racist tweets may ultimately cost ABC. Industry estimates vary. The show could have generated a few million dollars up to $US100 million. It’s even harder to measure what axing the revived sitcom might cost ABC with “Roseanne” fans […]
What you need to know in advertising today