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‘Ridiculous’: Social media is scratching its head over Tourism Australia’s new ad campaign promoting our ‘Philausophy’

Tourism Australia’s latest ad campaign has come under fire from Twitter users. The campaign, titled “Come live our Philausophy”, encourages the world to take on the country’s laid back approach to life. Some Twitter users have criticised the word and identified the less flattering reality. Tourism Australia’s latest ad campaign […]
‘Ridiculous’: Social media is scratching its head over Tourism Australia’s new ad campaign promoting our ‘Philausophy’