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Abercrombie & Fitch plans to close as many as 40 stores in 2019

Abercrombie & Fitch is closing up to 40 stores in fiscal 2019. The company reported earnings Wednesday morning. Same-store sales of the Abercrombie brand alone dropped by 2% in the fourth quarter and were up 1% overall in 2018. Abercrombie has not yet confirmed which stores will be closing. Abercrombie […]
Abercrombie & Fitch plans to close as many as 40 stores in 2019
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Abercrombie came back from the dead by getting rid of its shirtless models and dark stores. Here’s what else has changed for the retailer.

Abercrombie & Fitch‘s shares soared 25% early Thursday morning after the retailer reported its fifth consecutive quarter of positive same-store sales growth. The company, which also owns Hollister and Abercrombie Kids, has been working hard to execute a turnaround by investing in its stores, closing unprofitable locations, improving its product […]
Abercrombie came back from the dead by getting rid of its shirtless models and dark stores. Here’s what else has changed for the retailer.
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Abercrombie has a new strategy to prove it’s not just for teens anymore

Abercrombie & Fitch has been working hard to execute a turnaround – it’s investing in stores, improving its product assortment, and working on its marketing strategy. This week, it announced it would be partnering with sbe, a hotel and lifestyle chain, to launch pop-ups in its hotels and offer A&F […]
Abercrombie has a new strategy to prove it’s not just for teens anymore
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Abercrombie & Fitch is closing 60 stores this year

caption Abercrombie (left) and its sister brand Hollister (right). source Facebook/Abercrombie and Hollister Abercrombie & Fitch reported strong sales growth in the fourth quarter of 2017. This growth was driven by greater investment in stores, marketing, and omnichannel experiences. The company confirmed it would be closing up to 60 of […]
Abercrombie & Fitch is closing 60 stores this year
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These are the biggest sibling rivalries in the clothing business

Some of the world’s largest and most popular clothing brands are being superseded by their sister labels. Many of these smaller sister stores are able to respond to changing trends more quickly. Gap, Abercrombie, H&M, and American Eagle all have popular sister stores. Sibling rivalries are the clothing business’ latest […]
These are the biggest sibling rivalries in the clothing business
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Abercrombie just showed how serious it is about fixing its biggest flaw

Abercrombie has launched a gender-neutral collection for kids. Its pieces cost between $US19.95 and $US69.95. It’s a completely new direction for the brand, which in the past was known for its highly sexualized ad campaigns. Abercrombie is making big moves to become relevant again. This week, the retailer announced that […]
Abercrombie just showed how serious it is about fixing its biggest flaw