Some more fuel for the boom in casual video games: An industry exec tells us that ad rates are ramping up along with the games’ popularity. Video ads displayed while a game is loading (or alongside a game) are fetching CPMs between $15 to $20, we’re told, while display ads placed on around the games can garner CPMs of up to $10. What isn’t selling, we’re told: In-game ads inserted on the fly into games users download.
Standard disclaimers apply: This is one data set from one source. We’d love to hear similar (or contrasting) figures from other sources. Feel free to respond in the comments here or to [email protected].
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