Photo: Flickr / Walmart Stores
Showrooming—when customers test out items in-store then buy them at a cheaper price on sites like Amazon later—has retailers trembling in their boots.Well, everyone that is, except for Walmart.
The Times’ Stephanie Clifford recently described how the chain is cashing in on people’s fear of online shopping:
“About 40 per cent of the customers who paid with cash when ordering online ended up using noncash options, like a credit card or check, when they arrived at the store. They simply had not wanted to provide that financial information online. ‘There’s still a large segment of people out there afraid of identity theft or just plain putting their credit card online,’ Mr. Anderson said. The service already accounts for 2 per cent of Walmart.com’s sales.”
So not only is Walmart doing more business, it’s expanding its customer base. Clifford said the retailer now sees more than half of its online sales picked up in stores and paid for with cash.