In conjunction with Jordan Brand, Carmelo Anthony just released his newest basketball sneaker – the Melo M8.
Always looking to stay one step ahead of the game, the superstar and his endorser opened up a pop-up concept shop in an empty warehouse called Flight Lab 159 on New York City’s Bleecker Street.
You can’t buy the shoes there. You can only look. It’s an interesting idea. And one, they hope, that will draw the sneaker additional buzz.
The storefront is anything but unassuming. Jumpman signs are everywhere. As are loud mentions and pictures of Carmelo.
This is what everyone came to see: the Melo M8. Carmelo had a great deal of input on the shoe's design and its features.
The shoes can be found everyone. They're tied to various panels of hardwood, designed to exhibit Carmelo's explosiveness and ability to tear up the court.
And in the centre of it all. Two projection screens engulfing you as Carmelo speaks. (skip to the :20 mark)
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