The creators of Cards Against Humanity, the self-dubbed “party game for horrible people,” are at it again with what’s honestly my favourite Super Bowl commercial of all time, aired before the big game in the Midwest.
Here it is:
Are you wondering why you just watched 30 seconds of a stationary potato? You’re not alone:
And so on.
In a blog post after the fact, called “Why Our Super Bowl Ad Failed,” Cards Against Humanity took credit and explained everything. Kind of.
“While we succeeded creatively, the advertisement showed a disappointing return on investment ($0), and we are now going out of business,” the company wrote. It goes on to say that, “We spent so much time selecting the right potato for the ad that we never stopped to question whether a potato would convey the essential brand experience of Cards Against Humanity.”
(Cards Against Humanity CEO Max Temkin confirmed to Business Insider that the part about going out of business is a joke.)
The whole blog post is a fabulous and hilarious send-up of the advertising industry, Super Bowl commercials, and startup hubris.
“Most startups fail for one of two reasons: they run out of money, or they fail to reach an audience. We spent all of our money while simultaneously failing to reach an audience. This is a classic blunder,” says the company.
It’s just the latest bit of performance art from Cards Against Humanity — most recently, it took over $90,000 in donations to do nothing but dig a hole in the ground as deep as they could go.