Today is the (delayed) transition to digital TV: This means that anyone still watching TV on an analogue “rabbit ears” antenna is out of luck. According to Nielsen, that’s 2.8 million households, or about 2.5% of the TV market.
It also means that about 3% of the viewers of TV ads are going bye-bye. The networks will presumably argue that these folks were the 3% who advertisers least wanted to reach.
Can’t get a signal on your TV? You can…
- Get a digital converter box (and probably a stronger antenna) to watch digital over-the-air signals.
- Get cable, satellite, or telco TV service. Many providers are using this as an opportunity to sign up new customers, offering cheaper-than-usual packages.
- Get a new TV that includes a digital tuner. You may need a stronger antenna to watch digital signals.