Photo: By soundfromwayout on Flickr
In America we associate coolness with an aloof attitude, but Canadian participants in a recent study disagree.According to the study based out of the University of British Columbia in Vancouver, how cool you are is largely dependent on how friendly you are to other people.
Dr. Ilan Dar-Nimrod and his team had students from the Canadian university as well as locals from the surrounding area fill out lengthy questionnaires describing what they considered cool.
The results showed that according to the mostly Canadian participants, the largest factors in determining coolness were socially desirable attributes such as charisma, kindness and concern for others.
All of this may come as quite a shock to those of us who still associate James Bond with the epitome of cool. Traditional concepts of cool relating to such things as toughness, rebelliousness and emotional aloofness still influence your coolness, but are demoted by the study as less important than the pro-social attributes.
Thus, at least for these Canadians, being cool is more associated with having a positive, social attitude than a negative one.
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