CES is all about buzz, and Samsung got the most according to Webtrends, which tracks company mentions in tweets, social networking pages, and blog posts. That’s what you get from a crazy-fun keynote involving numerous dance breaks. Samsung was the number-one mentioned company on Wednesday and Friday, and came in just barely second to to Microsoft on Thursday, after Microsoft CEO Steve Ballmer’s Wednesday evening keynote.
That’s a little surprising because tablets were the hot item going into CES–more than 80 tablets were introduced during the show, with big high-profile introductions of Android 3.0 (“Honeycomb”) tablets from Motorola and LG. But Samsung didn’t have any huge new tablet announcements, only a couple variations (4G LTE and Wi-Fi) on the Galaxy Tab.
Instead, Samsung’s keynote focused mostly on TV: 3DTV, plasma TV, smart TV, even a partnership with Comcast to let users control their cable boxes from the Galaxy Tab. The company had a bunch of other eye-catching products too, including a 4G version of the Galaxy S smartphone and a flat-panel Surface table computer that actually looks kind of cool. (The original, manufactured by Microsoft, was a bulky box.)
But in the bang for your buck category, Samsung was bested by Apple: like usual, the company didn’t even show up at CES and made no announcement, but the iPhone scored the most buzz of any phone by a long mile, and the iPad was the top mentioned tablet during the week. That’s what thought leadership looks like.