STUDY: Touching Improves Team Performance

Siena Saints College Basketball Celebrate


Might just be an indicator but teams that touch more perform better:Tactile communication, or physical touch, promotes cooperation between people, communicates distinct emotions, soothes in times of stress, and is used to make inferences of warmth and trust. Based on this conceptual analysis, we predicted that in group competition, physical touch would predict increases in both individual and group performance. In an ethological study, we coded the touch behaviour of players from the National Basketball Association (NBA) during the 2008-2009 regular season. Consistent with hypotheses, early season touch predicted greater performance for individuals as well as teams later in the season. Additional analyses confirmed that touch predicted improved performance even after accounting for player status, preseason expectations, and early season performance. Moreover, coded cooperative behaviours between teammates explained the association between touch and team performance. Discussion focused on the contributions touch makes to cooperative groups and the potential implications for other group settings.

Source: “Tactile communication, cooperation, and performance: an ethological study of the NBA.” from Emotion. 2010 Oct;10(5):745-9.

You should follow me on Facebook here or on Twitter. You’ll find content there I don’t post anywhere else. You can also subscribe via email or RSS. Check out the blog’s most popular posts of all time.

Related posts:

How to quickly and easily improve your life

What personality traits predict higher income and job satisfaction?

How much does income affect job satisfaction? And how much does job satisfaction affect income?

Does Performance Pay Increase Job Satisfaction?

Is this why we can do fun stuff for hours but work stresses us out?

Does the way an office is decorated affect employee well-being and productivity?

How much does income affect job satisfaction? And how much does job satisfaction affect income?

Why you can’t work at work

Should you kiss arse at work if you’re not good at it?

Permalink [Leave a comment  »


Read more posts on Barking Up The Wrong Tree »

NOW WATCH: Briefing videos

Business Insider Emails & Alerts

Site highlights each day to your inbox.

Follow Business Insider Australia on Facebook, Twitter, LinkedIn, and Instagram.