Can Tim Cook Escape The Ghost Of Steve Jobs?

At every public appearance by Tim Cook – say, Wednesday’s on-stage interview at AllThingsD’s annual D10 conference, or the upcoming WWDC keynote – commentators see the specter of Steve Jobs looming behind Apple’s new CEO. It’s no wonder. Jobs was larger than life, and the force of his personality can still be felt nine months after his death. The soft-spoken Cook is far less charismatic. Is he doomed to labour forever in his predecessor’s shadow? What could Cook do to escape the ghost of Jobs?

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