Tina Fey changed attitudes with her Palin imitation:
Using panel data of young adults, we find evidence that exposure to Tina Fey’s impersonation of Sarah Palin’s performance in the 2008 vice-presidential debate on Saturday Night Live is associated with changes in attitudes toward her selection as VP candidate and presidential vote intentions.
These effects are most pronounced among self-identified Independents and Republicans.
Source: “The Fey Effect, Young Adults, Political humour, and Perceptions of Sarah Palin in the 2008 Presidential Election Campaign” from Public Opinion Quarterly
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