STUDY: Your Cologne May Actually Make Women Want To Rip Your Clothes Off

axe elevator

Photo: Screengrab from Quantock71 on YouTube

Maybe.I posted before that the type of cologne women find most attractive on men is that exotic scent called “none.”

This research shows that cologne can have a net positive affect on attraction because wearing it makes men feel more confident.

Just like with voodoo death curses, the placebo effect can be quite powerful…

Via The Consuming Instinct: What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal About Human Nature:

Interestingly, the so-called Axe effect seems to actually exist. In a recent study, men were sprayed either with a deodorant imbued with an active concoction (flavour oil and an antimicrobial constituent) or with a nonactive version. Subsequently, they were asked to provide several self-evaluations (e.g., self-confidence and self-attractiveness).

Then short videos were recorded of the male participants, which were subsequently viewed by female raters, who rated the men along several metrics (confidence and attractiveness).

Incredibly, not only did the men who received the active deodorant provide higher ratings of self-confidence but also women rated these men as more attractive (based on viewing the short video clips).

Follow me on Twitter here or get updates via email here.

Related posts:

10 things science can teach us about being sexy as hell

10 ways science explains why James Bond is so irresistible to women

10 things that can predict whether your spouse will cheat on you

Read more posts on Barking Up The Wrong Tree »

NOW WATCH: Briefing videos

Business Insider Emails & Alerts

Site highlights each day to your inbox.

Follow Business Insider Australia on Facebook, Twitter, LinkedIn, and Instagram.