- Camelot is launching an annuity-style lottery which rewards winners with a monthly income for life rather than a lump sum.
- The reward could be worth up to £10,000 a month.
LONDON – Camelot, the UK’s largest lottery operator, is launching an annuity-style game which rewards winners with up to £10,000 a month for the rest of their lives.
Rather than winning a lump sum, winners would be rewarded with a monthly income. The group said in a statement the game would appeal to “the growing numbers of players who dream of long-term financial security rather than big jackpots.”
In the UK, a small number of lottery winners who became millionaires overnight blew their fortunes, but a Camelot spokesperson denied to the BBC that “binge spending” was a driving force behind the new game. There are also no plans to scrap the popular jackpot game.
It also represents a bid from Camelot’s new chief executive Nigel Railton to turn around the ailing fortunes of the firm. It said ticket sales for the six months from 1 April to 23 September 2017 were £3,280.4 million, a decrease of 3.2% on last year’s first-half performance.
Railton is reportedly keen on the annuity-idea, having run Camelot Global in Chicago, where monthly pay-outs are a regular feature of lotteries.
The new game is likely to be launched in 2019.
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