Cam Newton has already lost one sponsor in the wake of his controversial comments to a female reporter

Following Cam Newton’s controversial comments to a female reporter on Wednesday, he has already lost one sponsor, according to USA Today’s A.J. Perez.

Perez reported that Dannon has ended their sponsorship with Newton, saying, “We have shared our concerns with Cam and will no longer work with him.”

On Wednesday, Jourdan Rodrigue of The Charlotte Observer asked Newton a question about wide receiver routes to which Newton said, “It’s funny to hear a female talk about routes … it’s funny.”

Rodrigue and Newton reportedly spoke privately after the comments, and Rodrigue said Newton was not apologetic, only saying perhaps he should have said it was funny to hear “reporters” talk about routes.

A Panthers spokesman said he was aware of the conversation and said Newton expressed regret for the comments, saying the Panthers strive to make the environment for the media comfortable for everyone. ESPN’s Adam Schefter reported he was told Newton was regretful, though not apologetic.

The NFL also spoke out against Newton’s comments calling them “just plain wrong.”

According to Forbes, Newton re-upped his sponsorship with Dannon after his 2015 MVP season. Newton is also sponsored by brands like Under Armour, Gatorade, and Beats headphones.

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